With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
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The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba’s cross-media measurement platform, Origin.
Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.
Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.
Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.
UK and Ireland August box office totalled £95.2m. Despite the relatively meagre month, year-to-date box office remains up 9% compared with 2024.
Jurassic World Rebirth, Superman and The Fantastic Four: First Steps all performed well, despite a tough comparable with last year.
The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.
2025 H1 box office revenue surpassed £530m, growing 18% year on year. Advertisers, meanwhile, are increasing spend on the channel, with DCM’s revenues up 26%.
Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms.