Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms.
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Year-to-date revenue is now 20% ahead of this time last year and 8% ahead of 2023.
Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.
| Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
Films are one of the world’s most popular cultural forces and brands can harness cinema’s uniquely engrossing, immersive environment to shine a light on the importance of sustainability.
DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM’s 33% revenue growth in Q1.
Bridget Jones topped the box office once again, but a relatively weak offering compared poorly with last March’s Dune: Part Two.
New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.
Mad About the Boy and Captain America: Brave New World drove cinema admissions to levels not seen since Barbenheimer.
Box office revenue grew 10% and admissions an estimated 8% compared with January 2024, thanks to a slate featuring both popular holiday holdovers and Bafta-nominated arthouse films.