Films are one of the world’s most popular cultural forces and brands can harness cinema’s uniquely engrossing, immersive environment to shine a light on the importance of sustainability.
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DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM’s 33% revenue growth in Q1.
Bridget Jones topped the box office once again, but a relatively weak offering compared poorly with last March’s Dune: Part Two.
New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.
Mad About the Boy and Captain America: Brave New World drove cinema admissions to levels not seen since Barbenheimer.
Box office revenue grew 10% and admissions an estimated 8% compared with January 2024, thanks to a slate featuring both popular holiday holdovers and Bafta-nominated arthouse films.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
Full-year box office was flat compared with 2023 after major November releases carried over into a strong December.
| Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.