Year-to-date box office improved from May, boosted by Inside Out 2 achieving the highest opening of 2024 so far.
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The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
| Ed Cox
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Digital Cinema Media, the UK’s largest cinema advertising sales house, found that 98% of all cinema showings are a shared viewing experience — more than double TV and YouTube figures from Barb and Thinkbox.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
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Year-to-date box office revenue is now tracking 9% behind the equivalent period last year amid a relatively weak film slate and disappointing performance from a number of titles including Furiosa.
The UK’s largest cinema advertising sales house found Barbie, The Super Mario Bros Movie and Oppenheimer gained the highest TVRs for young people last year.
Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.