New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.
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Mad About the Boy and Captain America: Brave New World drove cinema admissions to levels not seen since Barbenheimer.
Box office revenue grew 10% and admissions an estimated 8% compared with January 2024, thanks to a slate featuring both popular holiday holdovers and Bafta-nominated arthouse films.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
Full-year box office was flat compared with 2023 after major November releases carried over into a strong December.
| Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
Paddington in Peru, Gladiator II, Wicked and Moana 2 opened in consecutive weeks in November, driving box office and admissions growth that is likely to sustain through to the end of the year.
| Maria Iu
Four executives at different levels from a range of companies share their media origin story and advice for those starting out.
Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?