The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole – although print reach was down unanimously across the market.
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The latest cross-platform audience figures for UK newsbrands show a general growth in readership – although there were numerous declines in both print and tablet readership across the market.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Freebie Shortlist – which was killed off late last year – ended up leading the market in the men’s lifestyle category as the year closed, reaching a circulation of nearly 503,300 readers.
Although the TV listings market remains in decline year-on-year (YoY), the market saw some titles record positive growth during the second half of 2018, no doubt helped by the Christmas period.
Under new reporting methodology The Economist’s combined average global circulation is 1,657,800, while Private Eye hits 234,000 in the UK.
The worst hit title in the women’s lifestyle market was Hearst’s Cosmopolitan, recording a fall in circulation of -20.5% period-on-period and a -31.6% decrease year-on-year.
The new data currency is a game-changer for the publishing industry, as the numbers now reflect the reality of how readers are consuming newspapers and magazines across all platforms.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.