More Data Analysis articles

There are often stark differences, as well as surprising similarities, between the media behaviour and device ownership of millennials and the older generation.

A new study shows that 61% of respondents would apply for an extension on the 25 May deadline – if they had the possibility.

UK broadcasters reported an excellent month with strong revenue growth across the board according to the latest agency estimates.

The daily market was up 0.7% between February and March, but was down -7.6% year-on-year. Meanwhile, the Sunday market had a tough month with no gains from any title.

For the first time publishers and advertisers can see audience delivery across all platforms – including mobile, tablet, desktop and print.

For the first time publishers and advertisers can see audience delivery across all platforms – including phone, tablet, desktop and print.

The antithesis of 90s lads’ mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for “the new masculinity”.

Neuroscience and marketing specialist Heather Andrew reveals the techniques reality TV shows deploy to keep us hooked.

ITV’s revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.

February was a challenging month for national press, with across the board year on year falls in circulation