Commercial radio has recorded a strong set of results for Q2, while Zoe Ball’s BBC Radio 2 slot begins to see its reach fall. Plus: the London market recovers from a poor start to the year.
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Commercial radio has once again smashed its own record and achieved its highest ever weekly reach. Meanwhile, BBC stations take a hit.
The daily market had another tough month, with only two titles bucking the overall downward circulation trend. The Financial Times performed best, increasing by 3.8% in June.
Following a few months of seesawing figures, television revenues had a more stable month in May – recording only minimal changes year-on-year according to UK agency estimates.
The latest cross-platform audience figures reveal an almost universal decline in print readership across the sector, though many titles are successfully offsetting those declines with growing digital reach.
The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole – although print reach was down unanimously across the market.
The worst performing title was – perhaps surprisingly – the second most popular paper, the Sun. The red top was down -5%, dropping 68,000 copies on April.
Following a string of disappointing results in March, television revenues – as estimated by UK media agencies – performed much better in April.
Rajar’s latest report proves everyone loves radio – and despite so many great stations and shows on the ever popular BBC, commercial radio is also in rude health. Here are the key take-outs, with views from industry experts.
The entire daily market, period-on-period, was up 0.1%, thanks to the Guardian, The Times, The Daily Mail, The Daily Mirror and The Sun, which all recorded small or modest gains.