WARC’s data also reveals that TV drew 34.9% of global adspend last year.
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The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its third quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
The most popular digital-only station is BBC 6 Music which recorded a weekly reach of 2.43 million listeners, followed by BBC Radio 4 Extra with a weekly reach of 2.15 million listeners – both record high figures.
Channel 4 suffered a -11.6% year-on-year drop in revenues in September, according to the latest agency estimates.
Digital-only newsbrand the Independent saw traffic to its website dip -10.1% in September – a loss of more than 660,200 unique daily browsers compared with the previous month.
Quality market titles the Financial Times and the Guardian, alongside Metro’s UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.
Strictly Come Dancing ruled the airwaves in September, as the fifteenth series returned to BBC One’s Saturday night autumn line-up.
The media industry is always on the look out for the next big thing, the next big disruptor. What are the false starts, and what will change behaviour for the consumer?