February may have had its hottest day on record this year, but it was a considerably cooler month for newspaper circulation – all markets recorded declines and no title was able to record any period-on-period (PoP) growth.
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January was a good month for broadcasters, with only ITV breakfast recording a dip in year on year revenue.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Freebie Shortlist – which was killed off late last year – ended up leading the market in the men’s lifestyle category as the year closed, reaching a circulation of nearly 503,300 readers.
Although the TV listings market remains in decline year-on-year (YoY), the market saw some titles record positive growth during the second half of 2018, no doubt helped by the Christmas period.
Under new reporting methodology The Economist’s combined average global circulation is 1,657,800, while Private Eye hits 234,000 in the UK.
The worst hit title in the women’s lifestyle market was Hearst’s Cosmopolitan, recording a fall in circulation of -20.5% period-on-period and a -31.6% decrease year-on-year.
The second half of 2018 again saw widespread declines across the women’s weeklies market, however six titles managed to record period-on-period (PoP) growth.
Once again RHS Media’s The Garden leads the home interest magazine market, with a total circulation of just over 439,000.