PAMCo, Audience Measurement for Publishers, has today released its fourth set of cross-platform audience readership figures for magazines, covering the period of October 2017 to September 2018.
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The new data currency is a game-changer for the publishing industry, as the numbers now reflect the reality of how readers are consuming newspapers and magazines across all platforms.
For the third consecutive month, both the daily and Sunday national newspaper markets have recorded period on period (PoP) declines, down -0.6% and -1.3%, respectively.
Tom Green is the current host of KISS’ evening show, having joined in 2017, whilst Daisy Maskell is new to KISS having landed her first TV role as a host on 4Music’s flagship programme, Trending Live just earlier this year.
According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
The results show that 2 in 5 (41%) UK consumers think it’s a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.
October was a miserable month for newspaper circulation, with both national markets and the London free press recording period on period (PoP) and year on year (YoY) declines.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.
The campaign involves creating and distributing reactive ad copy in print and in line with the day’s news agenda across The Sun and The Times.