With PAMCo’s new data, publishers and advertisers can now see magazine brands’ audience delivery across mobile, tablet, desktop and print.
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Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
While the daily newspaper market suffered, the Sunday market was up 2.7% between April and May.
Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.
ITV reported a -13% decrease in year-on-year revenues in April, according to the latest agency estimates. The broadcaster’s total revenues decreased by £15.5m to £103m.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…
The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
Full report available at: Mediatel Connected > AV > Radio
April was a tough month for the daily newspaper market with only three titles recording any uplift in circulation figures from the previous month.