Following a tough start to the year, the national breakfast market went on to record a mixed bag of results in the second quarter.
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Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
Only one title in the entire newspaper market was able to boost its circulation figures in June.
Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.
May was a solid month for commercial broadcasters, with a series of revenues boosts, according to the latest agency estimates.
PAMCo has today released the latest cross-platform audience readership figures for news brands, covering the period April 2017 to March 2018.
With PAMCo’s new data, publishers and advertisers can now see magazine brands’ audience delivery across mobile, tablet, desktop and print.
Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
While the daily newspaper market suffered, the Sunday market was up 2.7% between April and May.