Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.
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May was a solid month for commercial broadcasters, with a series of revenues boosts, according to the latest agency estimates.
PAMCo has today released the latest cross-platform audience readership figures for news brands, covering the period April 2017 to March 2018.
With PAMCo’s new data, publishers and advertisers can now see magazine brands’ audience delivery across mobile, tablet, desktop and print.
Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
While the daily newspaper market suffered, the Sunday market was up 2.7% between April and May.
Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.
ITV reported a -13% decrease in year-on-year revenues in April, according to the latest agency estimates. The broadcaster’s total revenues decreased by £15.5m to £103m.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…