Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.
‘Barely scraping the surface’: Amazon’s ads growth bolstered by sponsored products and new offerings
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.
In brief: it is the first account win for Havas Media Group’s digital commerce agency since it acquired Expert Edge in September.
In brief: Amazon Web Services (AWS) has announced it will introduce its own clean room technology for advertisers to combine datasets on the platform.
In brief: Amazon has launched a new personalised in-app shopping feed that shows users shoppable photos and videos tailored to their interests and engagement.