Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.
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Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen’s MD.
The Media Leader Interview: Rak Patel points to three reasons why he can help grow Spotify’s ad revenue to become 20% of the business.
What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.
How much risk is really involved for brands and influencers when a platform’s owners can pull the plug on their accounts overnight?
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.
OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel
The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.
There is a place for personalised advertising, but for brands that have done the hard work through their marketing, writes The Programmatic Advisory’s strategy director