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Unruly has introduced a content-level targeting solution in an effort to “standardise” programmatic buys for over-the-top TV and CTV.

The Competition and Markets Authority said the only way “competitive concerns” can be addressed is for Meta to sell Giphy in its entirety . 

Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.

Twitter co-founder Jack Dorsey has stepped down as CEO of the company after chief technology officer Parag Agrawal was appointed by the board to replace him.

The UK’s data-privacy watchdog has set out new standards to prevent the “excessive collection of personal information” by online advertisers and companies.

Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.

Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.

Digital media data platform DoubleVerify has made its measurement solution available in Europe,  Mediatel News can reveal.

Brands need to act now to harness the conversion opportunity from “Wow Right Now” strategies.

Even the world’s biggest advertisers are now too small to lobby tech giants and it’s time we stopped pretending their open letters will lead anywhere