More Digital articles

What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.

How much risk is really involved for brands and influencers when a platform’s owners can pull the plug on their accounts overnight?

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel

The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.

Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.

There is a place for personalised advertising, but for brands that have done the hard work through their marketing, writes The Programmatic Advisory’s strategy director

Teads will include the diverse media network on its platform, enabling advertisers to buy inventory from a range of minority publishers. 

Meta is continuing funding of its journalism training project to encourage more diverse and regional journalists to join local newsrooms in the UK. 

Unruly has introduced a content-level targeting solution in an effort to “standardise” programmatic buys for over-the-top TV and CTV.