More Digital articles

The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.

Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.

There is a place for personalised advertising, but for brands that have done the hard work through their marketing, writes The Programmatic Advisory’s strategy director

Teads will include the diverse media network on its platform, enabling advertisers to buy inventory from a range of minority publishers. 

Meta is continuing funding of its journalism training project to encourage more diverse and regional journalists to join local newsrooms in the UK. 

Unruly has introduced a content-level targeting solution in an effort to “standardise” programmatic buys for over-the-top TV and CTV.

The Competition and Markets Authority said the only way “competitive concerns” can be addressed is for Meta to sell Giphy in its entirety . 

Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.

Twitter co-founder Jack Dorsey has stepped down as CEO of the company after chief technology officer Parag Agrawal was appointed by the board to replace him.

The UK’s data-privacy watchdog has set out new standards to prevent the “excessive collection of personal information” by online advertisers and companies.