Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
Showing 1221-1230 of 8,380
More Digital articles
Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.
The Programmatic Advisory is dropping the controversial term “programmatic” as it no longer represents its services.
Ex-Channel 4 sales director, Matt Salmon, will join Snap Inc as commercial director for its UK enterprise business.
Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.
Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen’s MD.
The Media Leader Interview: Rak Patel points to three reasons why he can help grow Spotify’s ad revenue to become 20% of the business.
What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.
How much risk is really involved for brands and influencers when a platform’s owners can pull the plug on their accounts overnight?
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.