Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic
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Experts from Manning Gottlieb OMD, MediaCom and Carat react to the latest Consumer ABC figures.
The race to be the standard continues, writes Results International’s Mark Williams as he digests the latest mergers and acquisitions activity sweeping across the sector.
A new update will see new tools made available to improve the ad experience in users’ newsfeeds – but desktop users will see ads.
Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
Almost six in 10 UK adults now listen to the radio via a digital platform, according to the latest figures from Rajar for the second quarter of 2016.
Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.
Looking at playback data shows that we’ve been hoarding some TV programmes for up to eight years, discovers BARB’s Joe Lewis. Does certain content never get old or are we just nostalgic?
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.