A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.
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Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith’s Richard Shotton
AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder
Ofcom’s 2016 Public Service Broadcasting report reveals that time spent watching TV has decreased by -11% over the last five years.
Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown’s Jane Ostler
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen “fantastic results”.
Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn’s Matt Bourn
The traditional television model is at risk, writes Havas Media Group’s Julia Jordan – and so broadcasters must embrace the new dawn for video advertising.
The New European aims to offer remainers a “non-political focal point”, and is to become the fastest British newspaper to ever hit the shelves – just nine days since its conception.