The next wave of change will define the success of agencies and their clients businesses, writes Assembly’s Europe CEO.
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The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.
In the non-executive role, she will chair the UKOM commercial board and join the UKOM executive board which is chaired by Iain Jacob.
EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.
The new policy will come into effect immediately and apply to all print and online ads.
Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
Laurence Green joins Omar Oakes and Jack Benjamin to discuss the point of Cannes Lions, the importance of creative in driving effectiveness, and some concerning consumer trust numbers for news.