More Digital articles

Who will emerge to buy The Telegraph and The Spectator, and what will it mean for one former columnist and editor, asks Raymond Snoddy.

With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper. 

Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.

In her new role, Privodanova will be responsible for building and scaling Pinterest’s advertising business across the region, reporting to chief revenue officer, Bill Watkins.

Advertiser trade body ISBA has partnered with the Influencer Marketing Trade Body (IMTB) to promote the Influencer Marketing Code of Conduct for wider adoption.

Advertisers will be able to block publishers who do not meet a brand’s sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.

Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.

Some of the world’s most influential out-of-home leaders discussed how collaboration, audience measurement, and automation is the way forward for the medium, reports Ella Sagar from Lisbon.

GroupM’s global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.

A growing chorus of former employees are beginning to speak out against Elon Musk’s ownership of Twitter as he continues to undermine the platform’s content moderation.