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Clients want tried and tested. Twitter is too testing and tumultuous.

The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.

Vice Media, BuzzFeed, Insider, and even Reach have seen revenues and valuations plummet amid a “confluence” of problems hitting the digital media market.

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

In brief: Reach’s total revenue declined 5.9% year-on-year, the company revealed in a trading update.

In brief: The publisher will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.

Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.

In brief: Ocean Outdoor as appointed Marie Le Hur as its marketing director for its UK business.

In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.

Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.