In brief: PMX, Publicis Media’s trading and investment arm, has promoted Charlotte Taylor to lead all print, audio, digital and social trading across Publicis Media UK.
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The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.
Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
In brief: Liz Wynn will lead The Guardian’s global digital reader revenue strategy and report directly to CEO Anna Bateson.
Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.
Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.