More Digital articles

What do boxing and online advertising have in common? Chris Ladd explains after more than 20 years working client side. 

The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.

TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.

In brief: Klein will join as a non-executive director in September following a five-year stint at Sky.

In an excerpt from an essay for a new book, Sir Trevor Phillips poses a number of fundamental questions about the British monarchy, the British media, and their relationship.

In brief: PMX, Publicis Media’s trading and investment arm, has promoted Charlotte Taylor to lead all print, audio, digital and social trading across Publicis Media UK.

The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.

Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.

Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.