Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.
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Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.
Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.
We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.
Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.
Rather than be seen as a threat, many see AI as a potential useful tool that could help with creativity and workload.
In brief: O’Riordan joins The Times after departing Associated Newspapers after 15 years amid broader cost-cutting measures.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.