Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
Showing 581-590 of 8,354
More Digital articles
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.
Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.
In brief: Cornwell succeeds founding CEO Tom Bureau, who will move to become chairman.
Bad digital measurement tactics are everywhere, and they need to be reconsidered using common sense.
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.
The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.