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A new study has revealed that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. The iProspect study, conducted by JupiterResearch, found that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place… Continue reading Search Engine Marketers Not Integrating With Offline Channels

The BBC’s commercial arm, BBC Worldwide, is launching a YouTube channel for its hit show Top Gear.The channel, which can be found at youtube.com/topgear, will feature clips from the show as well as interviews with celebrities.The new channel marks the first time the programme has been given a dedicated presence on the site, although BBC… Continue reading Top Gear Gets Dedicated YouTube Channel

New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day. The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008. In addition, respondents who… Continue reading New Research Looks At Changing Media Habits In The US

A new report has found that 28% of Europeans now regularly watch online video, more than double the rate in 2006. The JupiterResearch report, Online Video in Europe: Managing TV Audience Fragmentation, finds that online video is now the most popular online media activity. Though time spent consuming online video in Europe has grown by… Continue reading More Europeans Watching Online Video

Online behavioural targeting company Phorm has named Steven Heyer, former Coca-Cola chief operating officer, as non-executive chairman.The appointment comes into effect immediately and sees Heyer take over from Kent Ertugrul, who will continue as Phorm chief executive.Heyer has previously been chief operating officer at Young & Rubicam and Turner Broadcasting System.Speaking to Brand Republic, Ertugrul… Continue reading Phorm Appoints Non-Executive Chairman

eMarketer has revised its US online video ad spending projections, forecasting that advertisers will spend $505 million online this year. That estimate is due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark source. While this year’s online video ad projection is quite a drop from the one… Continue reading eMarketer Revises US Online Video Adspend Predictions

Entertainment, games and video sites are the most popular websites with people under the age of 23 in the UK, according to new data released by Nielsen Online today. The study shows that entertainment sites have the greatest affinity with under 12 year-olds, while gaming sites are the most popular with 12-17 year-olds and finally,… Continue reading Entertainment, Gaming And Video Sites Are Most Popular With Young People

Mobile and internet use in the UK has increased by the greatest amount compared with other communication services, according to Ofcom’s latest annual report.The 365 page report shows that people in the UK are spending more time using communication services than ever before but are paying less for them.Between 2002 and 2007 the time users… Continue reading Mobile And Internet Use Soars

comScore has released a new study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9% compared to… Continue reading Social Networking Enjoys Worldwide Growth

The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired 887,000 net additional high-speed Internet subscribers in the second quarter of 2008, according to new figures from Leichtman Research Group (LRG). These top broadband providers now account for 65.1 million subscribers – with cable companies having… Continue reading US Broadband Growth Slows In Q2