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ABCe is launching an enhanced certificate bringing together ABCe certified traffic data with new data such as user demographic, lifestyle and media usage, gained from an on-site survey.Media owners can now undertake an ABCe web traffic audit, based on site-centric transactional data, and report this alongside data from the on-site survey, which can include country… Continue reading ABCe Launches Enhanced Certificate

Although UK online ad spend is forecast to post double-digit growth year on year, it is likely to fall as the economic downturn takes effect, according to a new report from PricewaterhouseCoopers. Citing Advertising Association data, the report predicts that total UK online ad spend growth will slow to about 20% in 2008 – a… Continue reading UK Online Adspend To Record Double Digit Growth This Year

The Carphone Warehouse has bid £150 million less than expected for Tiscali, valuing the broadband company at under £450 million.Tiscali had been expecting closer to £600 million when it put itself up for sale in May this year.JP Morgan and Banca IMI are still handling negotiations on Tiscali’s behalf, months after the company’s end of… Continue reading The Carphone Warehouse Bids £150m Less For Tiscali

Blinkx has launched a new web-based version of its on-demand broadband television service BBTV.The video search engine has developed a browser version of its television offering without any software download, allowing users to browse or interact with online sources related to the program they are watching straight from their browser.Suranga Chandratillake, CEO and founder of… Continue reading Blinkx Launches New Web-Based Version Of BBTV

A new report from eMarketer predicts that search advertising will claim 60% of online ad spending in the UK for at least the next few years. Search is set to become more and more important, according to eMarketer. In the UK, search advertising has always taken a higher share of spending compared with other formats… Continue reading Search Advertising To Claim 60% Of UK Online Adspend

Ruth Brownlee, director of the Association of Online Publishers, is leaving the group after just 10 months in the job (see Ruth Brownlee Appointed New Director Of AOP).According to a report on MediaGuardian.co.uk, Brownlee has decided to leave the job to look after her two pre-school children, saying that the role of coordinating events and… Continue reading AOP Director Steps Down

The UK government has presented Phorm’s case to the European Union, following questions over the online ad systems legality.In response to the EU’s request, the government confirmed it believes that Phorm is legal but also said that any future deployments of the system must be carried out with the users consent.In a statement, the government… Continue reading UK Government Considers Phorm “Lawful”

More than 27.4 million UK internet users (78% of the total UK internet audience) viewed 3.2 billion videos online in June 2008, according to the latest data from the comScore Video Metrix service. Google Sites, driven by the popularity of YouTube.com, attracted nearly half of all videos viewed online in the UK, followed by BBC… Continue reading More Than 27.4m UK Internet Users Watched 3.2bn Videos Online In June

New research from Ipsos Mendelsohn has found that the top fifth of US households by income spend more time online than the rest of the population. The study also found that as the rich get richer, they stay online for even longer each week. The Affluent Survey focuses on $100,000+ income households, representing about 20%… Continue reading Affluent US Households Spend More Time Online Than Rest Of Population

According to European Interactive Advertising Association (EIAA) research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets. The research found that 81% of advertisers claim that their allocated online ad spend has grown in 2008 and predict that it will continue to… Continue reading Internet The Medium Of Choice For Advertisers