More Digital articles

Three major national newspaper websites saw a huge increase in traffic over the month of August. According to figures released by ABCe, millions of new users were reported to be logging on to the top three sites over this typically quiet period. It seems that Team GB’s efforts in Beijing are responsible for generating this… Continue reading Olympic Fever Sees Online National Newspapers Figures Soar

Top Up TV, Freeview’s pay TV provider, is set to expand its video-on-demand service by adding over 400 hours of extra content a year, after signing a deal with Disney-ABC-ESPN.The Top Up TV Anytime service will now feature shows like Ugly Betty, Grey’s Anatomy, Lost and Desperate Housewives.The new deal was brokered by Disney-ABC-ESPN Television’s… Continue reading Top Up TV Adds Disney Programmes To Its VOD Service

Google’s new web browser, Chrome, gained market share within its first 24 hours, although it has since given back some of these gains to the market leaders Internet Explorer and Firefox.According to internet measurement firm Net Applications, Chrome grabbed 1% of the market but as of last week had fallen to 0.77%.Vince Vizzaccaro, executive vice… Continue reading Google’s Chrome Faces Battle For Market Share

A year of heavy marketing of mobile broadband has pushed the mobile phone networks ahead of WiFi hotspots as the most popular way of accessing the internet on the move, according to a survey of UK mobile broadband users by Point Topic. The study shows that the UK mobile phone companies have managed to grow… Continue reading Mobile Phone Networks Overtake Wi-Fi On The Move

AOL’s digital advertising business Platform-A is to launch a self-service ad exchange next year in an attempt to give advertisers more control in managing display advertising campaigns.Called BidPlace, the self-service marketplace exchange will let advertisers dynamically bid on and manage display inventory across Platform-A’s network.Lynda Clarizio, president of Platform-A, said: “BidPlace unleashes the industry’s most… Continue reading Platform-A To Launch Self-Service Ad Exchange

WPP’s Mindshare has unveiled a comprehensive worldwide rebrand of its corporate identity, including a complete refresh of the agency’s brandmark and visual identity.The redesign, developed in partnership with branding agency Moving Brands, coincides with the agency’s ongoing global restructure announced earlier this year.The network’s branding retains the signature colour purple and the new brandmark consists… Continue reading Mindshare Rebrands Corporate Identity

Although UK online ad spend is forecast to post double-digit growth year on year, it is likely to fall as the economic downturn takes effect, according to a new report from PricewaterhouseCoopers. Citing Advertising Association data, the report predicts that total UK online ad spend growth will slow to about 20% in 2008 – a… Continue reading UK Online Adspend To Record Double Digit Growth This Year

Sony and Future have teamed up to develop the first weekly digital magazine to be made available via the PlayStation network.Future, the specialist magazine publisher, and Sony will produce a magazine that will allow gamers to download interactive content directly onto their PlayStation 3 consoles.Earlier this year, Future launched a monthly digital programme of articles,… Continue reading Gaming Magazine Set To Be Made Available On PS3

ABCe is launching an enhanced certificate bringing together ABCe certified traffic data with new data such as user demographic, lifestyle and media usage, gained from an on-site survey.Media owners can now undertake an ABCe web traffic audit, based on site-centric transactional data, and report this alongside data from the on-site survey, which can include country… Continue reading ABCe Launches Enhanced Certificate

The Carphone Warehouse has bid £150 million less than expected for Tiscali, valuing the broadband company at under £450 million.Tiscali had been expecting closer to £600 million when it put itself up for sale in May this year.JP Morgan and Banca IMI are still handling negotiations on Tiscali’s behalf, months after the company’s end of… Continue reading The Carphone Warehouse Bids £150m Less For Tiscali