More Digital articles

Associated Newspapers has launched an electronic version of its morning freesheet Metro.e-Metro lets readers view a copy of the day’s Metro online, giving them the opportunity to instantly print, zoom and search for text, bookmark relevant pages and save a digital version of the newspaper to their computer for offline reading.Subscribers to e-Metro will receive… Continue reading Digital Version Of Metro Launches

MySpace and Warner Music Entertainment have joined forces to launch a new online comedy channel, called MySpace Comedy UK.The channel will host an online comedy platform developed by Warner, Comedybox.tv, which includes rare clips from well-known comedy acts as well as new acts, animations and user-generated content.MySpace will be responsible for hosting the site and… Continue reading MySpace And Warner Team Up To Launch Online Comedy Channel

Media agencies are “very excited about behavioural targeting” according to Matt Simpson, talking at the AOP Behavioural Targeting Forum held in London on Wednesday.Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital, said behavioural targeting “should be able to do huge amounts”.He added: “The great thing about behavioural targeting is… Continue reading Agencies “Very Excited About Behavioural Targeting”

Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

BT has revealed that it added 103,000 new broadband customers in the three months ending June 30, taking its total to 4.5 million.The telecoms company also added 68,000 customers to its BT Vision service during the quarter.BT said it had 282,000 BT Vision customers by the end of June, with more than 80% of the… Continue reading BT Broadband Subscriber Numbers Increase

Behavioural targeting best practice is “all about transparency” according to assembled industry leaders at the AOP Behavioural Targeting Forum held in London yesterday.Speaking about the privacy issues surrounding behavioural targeting, Nick Barnett, commercial director at Phorm, made clear the problem was a lack of clarity to consumers.Barnett said: “The average consumer doesn’t have a clue… Continue reading “Industry Must Unite” On Behavioural Targeting Privacy Issues

Nicki Lynas has been appointed as the Internet Advertising Bureau’s (IAB) new head of research.Lynas, former senior manager in the Entertainment & Media practice at PricewaterhouseCoopers, will take up the role on September 9.Reporting to Guy Philipson, Lynas is charged with driving the organisation’s research and planning programme, as well as overseeing the IAB/PwC adpsend… Continue reading IAB Appoints New Head Of Research

The video search engine, blinkx, has launched a new remote search tool, which enables users to find and watch their favourite TV shows, from any channel, free online.blinkx’s Remote service searches the web to find all legal episodes of television programmes from the catch-up services, including BBC, ITV, Channel 4, Five and other channels.The company… Continue reading Blinkx Launches New Web TV Search Tool

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%. Cowen forecasts that the US search market will grow 22%, with Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with… Continue reading US Online Ad Market To Grow 16%

Channel 4 was the UK’s fastest growing website in June, according to comScore’s June rankings of the largest and fastest-growing internet properties and site categories.Based on data from the comScore World Metrix audience measurement service, comScore’s rankings reveal modest increases in the entertainment news, retail fragrances/cosmetics, retail jewelry/luxury goods/accessories, and careers services and development site… Continue reading Top UK Web Rankings for June 2008