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Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

BT has revealed that it added 103,000 new broadband customers in the three months ending June 30, taking its total to 4.5 million.The telecoms company also added 68,000 customers to its BT Vision service during the quarter.BT said it had 282,000 BT Vision customers by the end of June, with more than 80% of the… Continue reading BT Broadband Subscriber Numbers Increase

Behavioural targeting best practice is “all about transparency” according to assembled industry leaders at the AOP Behavioural Targeting Forum held in London yesterday.Speaking about the privacy issues surrounding behavioural targeting, Nick Barnett, commercial director at Phorm, made clear the problem was a lack of clarity to consumers.Barnett said: “The average consumer doesn’t have a clue… Continue reading “Industry Must Unite” On Behavioural Targeting Privacy Issues

Nicki Lynas has been appointed as the Internet Advertising Bureau’s (IAB) new head of research.Lynas, former senior manager in the Entertainment & Media practice at PricewaterhouseCoopers, will take up the role on September 9.Reporting to Guy Philipson, Lynas is charged with driving the organisation’s research and planning programme, as well as overseeing the IAB/PwC adpsend… Continue reading IAB Appoints New Head Of Research

The video search engine, blinkx, has launched a new remote search tool, which enables users to find and watch their favourite TV shows, from any channel, free online.blinkx’s Remote service searches the web to find all legal episodes of television programmes from the catch-up services, including BBC, ITV, Channel 4, Five and other channels.The company… Continue reading Blinkx Launches New Web TV Search Tool

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%. Cowen forecasts that the US search market will grow 22%, with Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with… Continue reading US Online Ad Market To Grow 16%

Channel 4 was the UK’s fastest growing website in June, according to comScore’s June rankings of the largest and fastest-growing internet properties and site categories.Based on data from the comScore World Metrix audience measurement service, comScore’s rankings reveal modest increases in the entertainment news, retail fragrances/cosmetics, retail jewelry/luxury goods/accessories, and careers services and development site… Continue reading Top UK Web Rankings for June 2008

eBay has launched an international business division at its headquarters in Bern, Switzerland, in an attempt to encourage advertisers to take advantage of the site’s global reach.The division will be responsible for looking after clients who want to reach eBay’s global audience, which is estimated to be at around 80 million users, according to reports.Advertisers… Continue reading Ebay Sets Up New International Advertising Division

Andrew Freeman, senior consultant, media research at Harris Interactive, discusses the latest RAJAR figures and looks at what can be learnt from past predictions…I remember ten years ago the then director of programming at what was Capital Radio Group laid out his vision for the future. He showed us how the newly acquired Xfm would… Continue reading RAJAR: An Analyst’s View – Radio’s Failure To Predict The Future; It Was All Too Predictable…

Sky is to launch a range of social media applications across its portfolio of websites, according to a report.A report in Media Week says that the broadcaster has struck a deal with online technology firm Pluck that will allow the creation of user profiles, blogs, forums, polls, the uploading of video content and deeper levels… Continue reading Sky To Offer Social Media Applications Across Its Websites