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YouTube is set to feature a banner ad across its homepage for the first time, designed to accomodate high-definition videos.The Google-owned website currently has minimal advertising on its homepage, but if the plans for the new banner ad go ahead YouTube could charge up to $200,000 (£109,000) a day for the spot, according to reports.Directors… Continue reading YouTube Set To Feature Homepage Ads

Trinny and Susannah failed to pull in viewers to their last Undress the Nation show last night, which has seen poor ratings throughout the series.The stylish pair only managed to gain a 11% audience share, with just over 2.3 million viewers tuning in to ITV1 between 9pm and 10pm.However, BBC had a good night, attracting… Continue reading Trinny And Susannah Go Out Without A Bang

As gadgets with digital audio capability proliferate, US podcast downloading continues to increase, according to the Pew Internet and American Life Project. Currently, 19% of all US internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of US… Continue reading US Podcasting Downloads Continue To Increase

BBC Worldwide is set to launch an ad-backed online music service, with free and paid-for access to the BBC’s extensive audio and video archive, if approved by the BBC Trust.The broadcaster’s commercial arm is working on a test version of the service now, which it hopes to launch in November, before a full roll-out in… Continue reading BBC Worldwide Set To Launch Online Music Service

Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009, with the worldwide prediction for 2008 revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.The main driver of the reductions for 2008 is downward revisions for ad spend… Continue reading Carat Revises Down Global Ad Forecast

Adjustments to the UK regulatory framework are required given consumers’ rapid adoption of mobile broadband services, according to an Ofcom-commissioned report from Analysys Mason. The study, which forms part of Ofcom’s ‘Mobile Sector Assessment’ consultation, considers the recent dramatic increases in data service usage, which could accelerate over the next five years. Widespread access to… Continue reading Changes Required In Regulation Of UK Mobile Industry

Mobile web usage is not only gaining traction in the United States but soon will surpass the UK, according to new data released by Bango. According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 were the UK at 19.35%, the US at 18.88%, India at 10.82%, South… Continue reading US Mobile Web Usage To Overtake UK

Virgin Media and sports network Perform have developed an online video player for ITV Sport, The Guardian, News International, Trinity Mirror and Virgin Media itself.The new e-Player will be dedicated to sports content, with highlights from the FA Premier League as well as other sporting events.Virgin Media and Perform have designed the video player to… Continue reading Virgin Media Develops Sports Video Player

Redwood has announced the launch of a digital format for Electric!, the bi-monthly entertainment magazine for Virgin Media customers.The digital edition of Electric!, Virgin Media’s entertainment magazine for 18 to 55-year-olds, aims to bridge the gap between the print magazine, website and regular Electric! email newsletters sent to customers.The e-zine will be created using the… Continue reading Virgin Media’s Electric! Goes Digital

Despite the popularity of the 2008 Beijing Olympics in the US, this did not quite translate to huge amounts of video advertising, according to new figures from eMarketer. Based on video stream figures released by NBC, eMarketer estimates video ad spending on the NBCOlympics.com site will reach $5.75 million. That sum represents only 1.1% of… Continue reading New Figures Look At Olympic Online Video Adspend In The US