ITV has rolled out a soft launch of a new shopping and price comparison website, PriceTerrier.com.ITV will reportedly focus on internet makerting and search engine optimisation to push the site.With the strapline “The Shopper’s Best Friend”, the site allows consumers to choose products by price and brand, and features price comparison categories such as electronics,… Continue reading ITV Launches Shopping And Price Comparison Website
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UK companies are forecast to spend £2.75 billion on search engine marketing in 2008, up 24% year on year, according to new research from E-consultancy. This year’s £2.75 billion spend is estimated to include £2.42 billion on paid search – a 23% increase on 2007. The remaining £330 million comes from spend on search engine… Continue reading UK Companies To Spend £2.75bn This Year On Search Engine Marketing
Google is launching a new open source web browser which will see it go up against Internet Explorer and Firefox.The browser, called Chrome, will be available for download from tomorrow morning.Writing on the Google blog, Sundar Pichai, Google’s VP product management, and Linus Upson, engineering director, said: “We realised that the web had evolved from… Continue reading Google Launches Web Browser
Broadband value added services generated $25.7 billion worldwide in 2007, an increase of 62% on 2006, according to new data from Point Topic. John Bosnell, senior analyst at Point Topic., said: “Value added services are growing strongly and are increasingly significant in overall revenue terms. “We estimate that value added services were 10% of total… Continue reading Broadband Services Generated $25.7bn Globally In 2007
The BBC has promoted Kerstin Mogull, the BBC’s deputy director for policy and strategy, to the newly created role of chief operating officer for the future media and technology department.Mogull will report to Eric Huggers, who was recently appointed director of the future media & technology department, replacing Ashley Highfield (see BBC Appoints Erik Huggers… Continue reading BBC Promotes Mogull To Senior Role In Future Media Department
Sport magazine is set to offer video highlights from the Barclays Premier League and other sporting events on its website.Sport-magazine.co.uk will show video content by embedding Perform’s e-player, which was launched earlier this week and is expected to be used by other major publishers including Virgin Media and ITV Sport (see Virgin Media Develops Sports… Continue reading Sport Magazine To Show Video Highlights Online
All you need to know about Broadband Video on just one page, covering definitions, impact on advertising and the current and future market.
YouTube is set to feature a banner ad across its homepage for the first time, designed to accomodate high-definition videos.The Google-owned website currently has minimal advertising on its homepage, but if the plans for the new banner ad go ahead YouTube could charge up to $200,000 (£109,000) a day for the spot, according to reports.Directors… Continue reading YouTube Set To Feature Homepage Ads
Trinny and Susannah failed to pull in viewers to their last Undress the Nation show last night, which has seen poor ratings throughout the series.The stylish pair only managed to gain a 11% audience share, with just over 2.3 million viewers tuning in to ITV1 between 9pm and 10pm.However, BBC had a good night, attracting… Continue reading Trinny And Susannah Go Out Without A Bang
As gadgets with digital audio capability proliferate, US podcast downloading continues to increase, according to the Pew Internet and American Life Project. Currently, 19% of all US internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of US… Continue reading US Podcasting Downloads Continue To Increase
