More Digital articles

Elle magazine has announced a media partnership with the online fashion website, Stardoll, to launch a new e-zine.The e-zine, titled Stardoll Magazine, is set to target style-conscious young women, with features such as personal style tips and live chats with fashion designers.Malina Joseph, editor of Elle magazine, will have her own blog in the e-zine,… Continue reading Elle Set To Launch E-Zine With Stardoll Website

US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007. The IAB and PricewaterhouseCoopers Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was… Continue reading US Internet Ad Revenues Up 15.2%

Scottish newspaper website Scotsman.com is launching an online ‘Business Club’ covering news, opinions, forthcoming events and in-depth video interviews.The online Business Club’s blog section includes comment and insight from The Scotsman‘s and Scotland on Sunday‘s team of business writers, while the online calendar allows users to access information about forthcoming company announcements and networking events.The… Continue reading Scotsman.com Launches Business Club

New research has revealed that consumers continue to feel that the “appropriate” number of ads that appear over the content of the web pages they are browsing is two per hour. The figure, from Dynamic Logic’s AdReaction 5 Study on consumer perceptions of specific forms of advertising, is consistent with the results for the same… Continue reading Over-Content Ads Becoming More Acceptable

Google has launched click-to-buy ads on YouTube, enabling users to buy items directly related to the videos they are watching.Adverts will appear directly below videos on the video-sharing site, with a link through to retail sites so that users can purchase related products.The first click-to-buy ads are mostly appearing against music videos with links through… Continue reading Google Launches Click-To-Buy Ads On YouTube

UK internet advertising expenditure grew to £1.68 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB). The research said that without the growth shown by online, the advertising market as a whole would have experienced a 4.6% decline in… Continue reading Internet Advertising Spend Up 21%

Virgin Media Television has announced two new senior appointments to strengthen its commercial team, including Ivan Ali-Khan to the newly-created position of head of digital.David Cuff has also joined the company as commercial director, having previously worked at Flextech Television and Initiative Media as well as running his own consultancy business, Cuff Media.Cuff will be… Continue reading Virgin Media TV Appoints First Head Of Digital

The BBC plans to launch six new video channels on YouTube for its Global News service by the end of the year.The channels, which are set to feature clips in a number of languages, including Spanish, Arabic and Urdu, will add to the BBC’s existing World News channel on the video sharing site, according to… Continue reading BBC Is Set To Launch Six News Channels On YouTube

The Association of Online Publishers (AOP) has announced two new chairs from The Telegraph and The Economist, to replace the current chairman Simon Waldman.Speaking at the AOP’s annual conference in London, Waldman named the two new candidates as Alison Reay, digital media director at Telegraph Media Group, and Mike Seery, chief information office at The… Continue reading AOP Appoints Two Co-Chairs

The Telegraph Media Group has signed a deal with blinkx to show the group’s TV footage through blinkx’s video search engine.Telegraph video footage, including breaking news clips, original weekly shows and business analysis, was previously only available at Telegraph.co.uk but users can now access it at www.blinkx.com.Advertising revenue its expected to be shared between the… Continue reading Blinkx Is Set To Feature Telegraph TV Content