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New research has revealed that consumers continue to feel that the “appropriate” number of ads that appear over the content of the web pages they are browsing is two per hour. The figure, from Dynamic Logic’s AdReaction 5 Study on consumer perceptions of specific forms of advertising, is consistent with the results for the same… Continue reading Over-Content Ads Becoming More Acceptable

Google has launched click-to-buy ads on YouTube, enabling users to buy items directly related to the videos they are watching.Adverts will appear directly below videos on the video-sharing site, with a link through to retail sites so that users can purchase related products.The first click-to-buy ads are mostly appearing against music videos with links through… Continue reading Google Launches Click-To-Buy Ads On YouTube

UK internet advertising expenditure grew to £1.68 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB). The research said that without the growth shown by online, the advertising market as a whole would have experienced a 4.6% decline in… Continue reading Internet Advertising Spend Up 21%

Virgin Media Television has announced two new senior appointments to strengthen its commercial team, including Ivan Ali-Khan to the newly-created position of head of digital.David Cuff has also joined the company as commercial director, having previously worked at Flextech Television and Initiative Media as well as running his own consultancy business, Cuff Media.Cuff will be… Continue reading Virgin Media TV Appoints First Head Of Digital

The Association of Online Publishers (AOP) has announced two new chairs from The Telegraph and The Economist, to replace the current chairman Simon Waldman.Speaking at the AOP’s annual conference in London, Waldman named the two new candidates as Alison Reay, digital media director at Telegraph Media Group, and Mike Seery, chief information office at The… Continue reading AOP Appoints Two Co-Chairs

The BBC plans to launch six new video channels on YouTube for its Global News service by the end of the year.The channels, which are set to feature clips in a number of languages, including Spanish, Arabic and Urdu, will add to the BBC’s existing World News channel on the video sharing site, according to… Continue reading BBC Is Set To Launch Six News Channels On YouTube

All you need to know about IPTV on just one page, covering definitions, impact on advertising and the current and future market.

The Telegraph Media Group has signed a deal with blinkx to show the group’s TV footage through blinkx’s video search engine.Telegraph video footage, including breaking news clips, original weekly shows and business analysis, was previously only available at Telegraph.co.uk but users can now access it at www.blinkx.com.Advertising revenue its expected to be shared between the… Continue reading Blinkx Is Set To Feature Telegraph TV Content

Worldwide subscriptions to IPTV services are on pace to reach 19.6 million subscribers in 2008, a 64.1% increase from 12 million subscribers in 2007, according to the latest Gartner research. The report found that worldwide IPTV revenue is projected to total more than $4.5 billion this year, a 93.5% increase from $2.3 billion total revenue… Continue reading Worldwide IPTV Subscriptions Are Set To Grow 64% This Year

Guardian News & Media has today committed to releasing data on the new ABCe six month certificate.The data covers the Guardian News & Media portfolio together with a number of its regional sites including: manchestereveningnews.co.uk, manchesteronline.co.uk, getreading.co.uk and thejobsmine.co.uk.The certificates detail monthly, weekly and daily unique user/browsers, listing all the top level domains that have… Continue reading Guardian News & Media Commits To Six-Monthly ABCe Audits