More Digital articles

Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009, with the worldwide prediction for 2008 revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.The main driver of the reductions for 2008 is downward revisions for ad spend… Continue reading Carat Revises Down Global Ad Forecast

Adjustments to the UK regulatory framework are required given consumers’ rapid adoption of mobile broadband services, according to an Ofcom-commissioned report from Analysys Mason. The study, which forms part of Ofcom’s ‘Mobile Sector Assessment’ consultation, considers the recent dramatic increases in data service usage, which could accelerate over the next five years. Widespread access to… Continue reading Changes Required In Regulation Of UK Mobile Industry

BBC Worldwide is set to launch an ad-backed online music service, with free and paid-for access to the BBC’s extensive audio and video archive, if approved by the BBC Trust.The broadcaster’s commercial arm is working on a test version of the service now, which it hopes to launch in November, before a full roll-out in… Continue reading BBC Worldwide Set To Launch Online Music Service

Mobile web usage is not only gaining traction in the United States but soon will surpass the UK, according to new data released by Bango. According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 were the UK at 19.35%, the US at 18.88%, India at 10.82%, South… Continue reading US Mobile Web Usage To Overtake UK

Virgin Media and sports network Perform have developed an online video player for ITV Sport, The Guardian, News International, Trinity Mirror and Virgin Media itself.The new e-Player will be dedicated to sports content, with highlights from the FA Premier League as well as other sporting events.Virgin Media and Perform have designed the video player to… Continue reading Virgin Media Develops Sports Video Player

Redwood has announced the launch of a digital format for Electric!, the bi-monthly entertainment magazine for Virgin Media customers.The digital edition of Electric!, Virgin Media’s entertainment magazine for 18 to 55-year-olds, aims to bridge the gap between the print magazine, website and regular Electric! email newsletters sent to customers.The e-zine will be created using the… Continue reading Virgin Media’s Electric! Goes Digital

Despite the popularity of the 2008 Beijing Olympics in the US, this did not quite translate to huge amounts of video advertising, according to new figures from eMarketer. Based on video stream figures released by NBC, eMarketer estimates video ad spending on the NBCOlympics.com site will reach $5.75 million. That sum represents only 1.1% of… Continue reading New Figures Look At Olympic Online Video Adspend In The US

New figures from the Office of National Statistics show that 16.46 million UK households currently have internet access, representing 65% of households and an increase of 1.23 million households since 2007. Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86%… Continue reading 16.5m UK Households Have Internet Access

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival.The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not important… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival. The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”