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Facebook is set to kick-start its new interactive ad service trial in the UK next week.The trials – with eight unnamed partners – are expected to last for just over a month, before the platform becomes open to all advertisers.The new engagement advertisements will allow site users to send brand-related virtual gifts and become a… Continue reading Facebook Set To Trial New Ad Service

According to traffic figures released today by ABCe, the Guardian website increased its unique users* to 20.6 million over the month of July.There was also good news for Times Online and Sun Online as they too reported record usage. However, the figures from the Audit Bureau of Circulation show mixed results over July with three… Continue reading Guardian.co.uk Sees Record Traffic In July

Nielsen Online has unveiled new figures on how fans around the world have used the internet to follow the Olympic games in the first week of competition.Fans from across 10 countries* measured by Nielsen Online visited the official website of the Beijing games, at a rate of nearly 930,000 per day, with traffic exceeding one… Continue reading Fans Following The Olympics Online

Internet users have grown by 1.8 million people in the past year according to data released by research company BMRB. According to figures for the second quarter of 2008, the YOY change for this period is 6.2%. Year on year analysis indicates that while more people are going online for the first time it is… Continue reading Online Usage Round-Up Q2 2008

A new study has revealed that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. The iProspect study, conducted by JupiterResearch, found that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place… Continue reading Search Engine Marketers Not Integrating With Offline Channels

The BBC’s commercial arm, BBC Worldwide, is launching a YouTube channel for its hit show Top Gear.The channel, which can be found at youtube.com/topgear, will feature clips from the show as well as interviews with celebrities.The new channel marks the first time the programme has been given a dedicated presence on the site, although BBC… Continue reading Top Gear Gets Dedicated YouTube Channel

New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day. The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008. In addition, respondents who… Continue reading New Research Looks At Changing Media Habits In The US

A new report has found that 28% of Europeans now regularly watch online video, more than double the rate in 2006. The JupiterResearch report, Online Video in Europe: Managing TV Audience Fragmentation, finds that online video is now the most popular online media activity. Though time spent consuming online video in Europe has grown by… Continue reading More Europeans Watching Online Video

Online behavioural targeting company Phorm has named Steven Heyer, former Coca-Cola chief operating officer, as non-executive chairman.The appointment comes into effect immediately and sees Heyer take over from Kent Ertugrul, who will continue as Phorm chief executive.Heyer has previously been chief operating officer at Young & Rubicam and Turner Broadcasting System.Speaking to Brand Republic, Ertugrul… Continue reading Phorm Appoints Non-Executive Chairman

eMarketer has revised its US online video ad spending projections, forecasting that advertisers will spend $505 million online this year. That estimate is due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark source. While this year’s online video ad projection is quite a drop from the one… Continue reading eMarketer Revises US Online Video Adspend Predictions