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The BBC has promoted Kerstin Mogull, the BBC’s deputy director for policy and strategy, to the newly created role of chief operating officer for the future media and technology department.Mogull will report to Eric Huggers, who was recently appointed director of the future media & technology department, replacing Ashley Highfield (see BBC Appoints Erik Huggers… Continue reading BBC Promotes Mogull To Senior Role In Future Media Department

Sport magazine is set to offer video highlights from the Barclays Premier League and other sporting events on its website.Sport-magazine.co.uk will show video content by embedding Perform’s e-player, which was launched earlier this week and is expected to be used by other major publishers including Virgin Media and ITV Sport (see Virgin Media Develops Sports… Continue reading Sport Magazine To Show Video Highlights Online

Broadband value added services generated $25.7 billion worldwide in 2007, an increase of 62% on 2006, according to new data from Point Topic. John Bosnell, senior analyst at Point Topic., said: “Value added services are growing strongly and are increasingly significant in overall revenue terms. “We estimate that value added services were 10% of total… Continue reading Broadband Services Generated $25.7bn Globally In 2007

All you need to know about Broadband Video on just one page, covering definitions, impact on advertising and the current and future market.

YouTube is set to feature a banner ad across its homepage for the first time, designed to accomodate high-definition videos.The Google-owned website currently has minimal advertising on its homepage, but if the plans for the new banner ad go ahead YouTube could charge up to $200,000 (£109,000) a day for the spot, according to reports.Directors… Continue reading YouTube Set To Feature Homepage Ads

Trinny and Susannah failed to pull in viewers to their last Undress the Nation show last night, which has seen poor ratings throughout the series.The stylish pair only managed to gain a 11% audience share, with just over 2.3 million viewers tuning in to ITV1 between 9pm and 10pm.However, BBC had a good night, attracting… Continue reading Trinny And Susannah Go Out Without A Bang

As gadgets with digital audio capability proliferate, US podcast downloading continues to increase, according to the Pew Internet and American Life Project. Currently, 19% of all US internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of US… Continue reading US Podcasting Downloads Continue To Increase

BBC Worldwide is set to launch an ad-backed online music service, with free and paid-for access to the BBC’s extensive audio and video archive, if approved by the BBC Trust.The broadcaster’s commercial arm is working on a test version of the service now, which it hopes to launch in November, before a full roll-out in… Continue reading BBC Worldwide Set To Launch Online Music Service

Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009, with the worldwide prediction for 2008 revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.The main driver of the reductions for 2008 is downward revisions for ad spend… Continue reading Carat Revises Down Global Ad Forecast

Adjustments to the UK regulatory framework are required given consumers’ rapid adoption of mobile broadband services, according to an Ofcom-commissioned report from Analysys Mason. The study, which forms part of Ofcom’s ‘Mobile Sector Assessment’ consultation, considers the recent dramatic increases in data service usage, which could accelerate over the next five years. Widespread access to… Continue reading Changes Required In Regulation Of UK Mobile Industry