More Digital articles

This weekend the ITV website pulled in over 650,000 views of three different versions of the murder of Coronation Street character Liam Connor.Fans were given access to all three murders – filmed to act as decoys to prevent details of the real ending from getting out – plus a look behind the scenes at the… Continue reading Corrie Killing A Hit For ITV Website

Dennis Publishing has acquired technology website bit-tech.net, bolstering its technology portfolio of magazines and websites.Launched in 2001, bit-tech.net publishes in-depth reviews, news, features and technology information, and joins Dennis brands such as brands such as PC Pro, itpro.co.uk, knowyourmobile.co.uk and iGizmo.The site currently attracts over 1.05 million unique users and generates 6.6 million page impressions… Continue reading Dennis Acquires Technology Website

Broadband services continue to be in high demand, attracting millions of new subscribers worldwide each month, according to a new report from In-Stat. Over the past 12 months, approximately 80 million new broadband subscribers signed up for high-speed access to the internet, the high-tech market research firm said. In terms of broadband access technologies, digital… Continue reading 80m New Broadband Subscribers Worldwide In Past Year

The Nuts magazine website has undergone a revamp, featuring a revamped football section and ‘Ten-second’ entertainment reviews.IPC said that the site, which will now be updated more frequently, is easier to navigate and provides more creative opportunities for advertisers, with more prominent ad positions.New features include Spambank, which showcases humorous web content and Web Games,… Continue reading New Look For Nuts.co.uk

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail. The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

Yesterday saw a cross-industry summit held in London to assess the future of the Joint Industry Committee for Internet Measurement Systems (JICIMS), the company established to create an industry standard planning system.The results of delegate research in advance of the summit and in a breakout session on the day endorsed views expressed by speakers at… Continue reading JICIMS Summit Gives Green Light To Pursue Online Research Currency

By 2013, 47% of European broadband subscriptions will use mobile networks and nearly a quarter of broadband-equipped sites will use mobile-only, according to a new forecast from Analysys Mason. The speed of take-up of broadband via mobile USB modems has surprised many in the fixed broadband business – and the early indications, said Analysys, are… Continue reading A Quarter Of Broadband Homes To Be Mobile-Only By 2013

James Aitken, chairman and founder of IASH, is set to step down from his position in the New Year.Aitken, who founded the internet advertising trade house in 2005, said he feels he has achieved his goals at IASH and wants to concentrate on his own business interests now.He said: “I have accomplished my objectives of… Continue reading IASH Chairman Set To Step Down

US online ad prices declined overall this past year by 27%, according to new findings from online publishing service provider PubMatic. It also found that small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but that these price levels have been declining quarter-to-quarter in 2008. eCPMs for large… Continue reading US Online Ad Prices Decline

The future of a joint industry research currency for online is likely to be much clearer after an invitation-only IPA event on Wednesday.In March 2008, JICIMS, the Joint Industry Committee for Internet Measurement Systems, issued a Request for Proposals (RFP) to research companies as a first formal stage in the tendering process for its first… Continue reading Important Week For Online Research Currency