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Bauer Media has appointed Carl Lyons, former Capital Radio marketing director, to head up its digital marketing across 80 brands including FHM and Heat.Lyon will report directly to Bauer’s chief marketing office, Andria Vidler – who he previously worked with at Capital Radio.Vidler said: “I am delighted that we have attracted someone of the calibre… Continue reading Bauer Hires Carl Lyons To Head Up Digital Marketing

Thinkbox has commissioned an in-depth research study into the rapidly expanding phenomenon of online TV.The research aims to reveal exactly how consumers are using online TV services and how attitudes towards online TV compare with those towards linear, broadcast TV. The research is designed to provide fresh insight into how the online TV environment is… Continue reading Thinkbox To Examine Online TV

Mark Cranmer has been appointed chairman of JICIMS – the Joint Industry Committee for Internet Measurement Systems – in a move by the body to establish a single online measurement panel.JICIMS is currently searching for a research company that will become the sole supplier of an online measurement currency, similar to Barb for TV and… Continue reading Cranmer Appointed As Chairman Of JICIMS

The latest ABCe results – to be released next week – are set to reveal that Nuts.co.uk has more than doubled its online audience during the past year, making it the fastest growing men’s lifestyle website in the UK.The ABCe Group Product Report is expected to unveil a figure of 1,398,243 unique users for Nuts.co.uk… Continue reading Nuts.co.uk Is The Fastest Growing Men’s Lifestyle Website

Associated Newspapers has launched an electronic version of its morning freesheet Metro.e-Metro lets readers view a copy of the day’s Metro online, giving them the opportunity to instantly print, zoom and search for text, bookmark relevant pages and save a digital version of the newspaper to their computer for offline reading.Subscribers to e-Metro will receive… Continue reading Digital Version Of Metro Launches

Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

MySpace and Warner Music Entertainment have joined forces to launch a new online comedy channel, called MySpace Comedy UK.The channel will host an online comedy platform developed by Warner, Comedybox.tv, which includes rare clips from well-known comedy acts as well as new acts, animations and user-generated content.MySpace will be responsible for hosting the site and… Continue reading MySpace And Warner Team Up To Launch Online Comedy Channel

Media agencies are “very excited about behavioural targeting” according to Matt Simpson, talking at the AOP Behavioural Targeting Forum held in London on Wednesday.Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital, said behavioural targeting “should be able to do huge amounts”.He added: “The great thing about behavioural targeting is… Continue reading Agencies “Very Excited About Behavioural Targeting”

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%. Cowen forecasts that the US search market will grow 22%, with Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with… Continue reading US Online Ad Market To Grow 16%

BT has revealed that it added 103,000 new broadband customers in the three months ending June 30, taking its total to 4.5 million.The telecoms company also added 68,000 customers to its BT Vision service during the quarter.BT said it had 282,000 BT Vision customers by the end of June, with more than 80% of the… Continue reading BT Broadband Subscriber Numbers Increase