More Digital articles

The use of ad networks in the US surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to a new study from the Interactive Advertising Bureau (IAB) and Bain & Company. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new… Continue reading Use Of Ad Networks Surges

Publicis Groupe has acquired search marketing company Performics from Google, in a new deal announced today that is set to expand and strengthen its search marketing capabilities.Performics has over 150 search engine marketing clients and currently represents more than 200 global brands.Eric Schmidt, Google chairman and CEO, said: “Publicis Groupe has been a leader in… Continue reading Publicis Set To Acquire Search Firm From Google

Wireless broadband services will create significant opportunities for revenue growth, according to the latest report from Analysys Mason. Globally, 2.1 billion wireless broadband customers will generate USD784 billion in service revenue by 2015. This revenue increase of about 2400% will be underpinned by continued developments in wireless technologies, improvements in devices and more flexible pricing… Continue reading Wireless Broadband To Exceed 2bn Customers By 2015

The News of the World is set to relaunch its website next week, with a new football blog section dedicated to each Premier League club.The new look website will also feature more video content, add new templates and incorporate an improved search function, according to reports.Football fans and fanzine editors from unofficial club websites will… Continue reading News Of The World Set To Unveil New look Website

The Internet Advertising Bureau (IAB) is set to launch the first industry-wide standards for online video advertising, supported by its members including Sky and Bauer.The standards are being launched following concerns that advertisers are not using online video opportunities due to the varying degress of quality and different file types.The IAB hopes the standards will… Continue reading IAB Set To Launch New Standards For Online Video Ads

Virgin Media has signed a deal with digital programming provider Perform to put extra sports content on its website.The deal will see news, interviews and action from world leading football, tennis, golf, motorsport and a number of other sports and major events, delivered on demand through Virgin Media’s sport portal http://www.virginmedia.com/sport.Drawn from Perform’s Omnisport.tv Daily… Continue reading Virginmedia.com Gets More Sport Content

Bauer Media has appointed Carl Lyons, former Capital Radio marketing director, to head up its digital marketing across 80 brands including FHM and Heat.Lyon will report directly to Bauer’s chief marketing office, Andria Vidler – who he previously worked with at Capital Radio.Vidler said: “I am delighted that we have attracted someone of the calibre… Continue reading Bauer Hires Carl Lyons To Head Up Digital Marketing

Thinkbox has commissioned an in-depth research study into the rapidly expanding phenomenon of online TV.The research aims to reveal exactly how consumers are using online TV services and how attitudes towards online TV compare with those towards linear, broadcast TV. The research is designed to provide fresh insight into how the online TV environment is… Continue reading Thinkbox To Examine Online TV

Mark Cranmer has been appointed chairman of JICIMS – the Joint Industry Committee for Internet Measurement Systems – in a move by the body to establish a single online measurement panel.JICIMS is currently searching for a research company that will become the sole supplier of an online measurement currency, similar to Barb for TV and… Continue reading Cranmer Appointed As Chairman Of JICIMS

The latest ABCe results – to be released next week – are set to reveal that Nuts.co.uk has more than doubled its online audience during the past year, making it the fastest growing men’s lifestyle website in the UK.The ABCe Group Product Report is expected to unveil a figure of 1,398,243 unique users for Nuts.co.uk… Continue reading Nuts.co.uk Is The Fastest Growing Men’s Lifestyle Website