More Digital articles

The internet’s increasing presence in the media mix has been a hot topic of debate for marketers and advertisers, with industry forecasts expecting the medium to continue its surge in popularity through 2006 and beyond. Although this is good news for online search engines and other internet based companies, traditional media are seeing marketers cutting… Continue reading Broadband Uptake Fuelling Online Adspend

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”. Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000… Continue reading New Research Reveals Power Of The Pink Pound

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%

Channel 4 has extended its online video content with the launch of Movie Rush, and online film review programme, available weekly from the broadcaster’s website.The web-based programme, sponsored by Stella Artois, runs for 10 minutes through Channel 4’s online Video Player, offering content separated into four ‘chapters’ with related information displayed on screen next to… Continue reading Channel 4 Launches First Online Film Programming

Online newspapers in the US continue to thrive, with news websites attracting an average of 53.6 million visitors a month during the fourth quarter of 2005, enjoying a rise of 30% from 41.1 million in Q4 2004. According to the latest figures from the Newspaper Association of America (NAA), users are spending more time on… Continue reading Online Newspapers Continue Strong Growth

Annual revenue from bundled services offering consumers different combinations of landline voice, high-speed internet, television or wireless voice services, is predicted to rocket, as providers realise the importance of the service for the long-term viability of their business models. According to new research from Parks Associates, by 2010 more than half of broadband households in… Continue reading Triple-Play Revenues Forecast To Hit $119.5 Billion By 2010

January saw a number of key forecasts made about the state of the advertising market, both UK and worldwide. The consensus of opinion from industry sources was that the internet would continue to make its presence felt in the media world, with the medium expected to enjoy a surge in popularity throughout 2006. eMarketer predicts… Continue reading INSIGHTanalysis: Media Healthcheck – January 2006

The consumer household is increasingly becoming enveloped in the digital arena. Advances in technology and cost cutting incentives from device vendors are enabling consumers to embrace this new form of media and transform their home into a digital haven. A wealth of new technologies are saturating the broadcast market place, with personal video recorders (PVRs),… Continue reading The Digital Home

Online penetration in Germany is over 50% for every age group 50 and younger, with users comfort with the internet making Germany the largest e-commerce market in Western Europe. According to eMarketer’s new Germany Online report German shoppers are expected to spend over $108 billion in 2008, signalling the country’s importance in the growth of… Continue reading Germany Largest e-Commerce Country In Europe

The global market for Voice over Internet Protocol (VoIP) has arrived, with In-Stat showing that total VoIP subscribers reached 16 million in 2005, projected to grow to over 55 million in 2009. Despite an impressive 62% year on year jump in subscriber growth during 2005, the high-tech market research firm claims that few consumers have… Continue reading VoIP To Reach 55 Million In 2009