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Gaming is increasing in popularity within the older generation, with a new study from Peter D.Hart Research Associates showing that 35% of US parents play computer or video games. Although one-fifth of parents surveyed were found to play games on consoles, computer gaming was found to be more prevalent, with 34% of the 35% gaming… Continue reading Gaming Increases In Older Generation

Internet advertising in Europe is growing rapidly, with eMarketer revealing that internet adspend in the five largest nations in Western Europe, France, Germany, Italy, Spain and the UK reached €1,863 million in 2005. According to the analyst’s new Europe Online Advertising: Spending Trends & the Target Audience report there will be 154.1 million internet users… Continue reading Europe Online Adspend Sees Strong 2005

The recruitment advertising industry enjoyed a strong 2005 in both online and print adverts, with even the newspaper industry enjoying double digit gains in help-wanted classified. According to a new study from Borrell Associates, new trends emerging in the recruitment industry look set to make 2006 an interesting and prosperous year for the market. The… Continue reading Online Recruitment Advertising Forecast To Rocket

Online advertising expenditure looks set to continue expanding its presence in the advertising arena, with a research note from Piper Jaffray claiming that estimates of 24% growth in online adspend for 2006 are likely to prove “conservative”. The report, from Safa Rashtchy, senior analyst at Piper Jaffray, claims that agencies are facing increasing demand for… Continue reading Online Ad Growth To Surpass Expectations In 2006

Triple play services, comprising of voice, video and data look set to overtake broadband adoption in Europe, with a new study by Booz Allen Hamilton claiming that by 2010 more than half of European homes will have the option of digital television offering the technology. Commenting on the findings, Thomas Kunster, Booz Allen Hamilton partner… Continue reading Triple Play To See Surge In Popularity

UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006

Total advertising expenditure in the US is forecast to rise by 5.4% in 2006, generating $152.3 billion in measured media spend, according to the latest estimates from TNS Media Intelligence. TNS projects adspend to grow at a slower rate in the first half of the year, rising by 5%, versus the stronger 5.7% expected in… Continue reading TNS Forecasts US Adspend To Rise By 5.4% In 2006

Online searches are the most popular source for finding information on Voice over Internet Protocol (VoIP), with a new survey by Yahoo! showing that 90% of respondents say they use the internet to learn about the technology. According to the US study, conducted by the National American Testing Organisation, 67% of the 302 home broadband… Continue reading VoIP Searches Prove Popular Online

IAB Europe, has unveiled plans to relaunch and expand its popular AllAboutCookies.org data service, with the system explaining the data protection issues around the use of cookies and giving guidance to website publishers to ensure they have effective cookie policies in place.The data service will benefit web publishers, marketers and media owners, as well as… Continue reading IAB Europe Relaunches AllAboutCookies.org

US on-demand internet content revenues are expected to reach $9 billion by 2010, with consumer spending for online entertainment forecast to grow by 260% over the next five years, according to new research from Parks Associates. The Digital Lifestyles: 2006 Outlook report estimates revenue to increase by $6.6 billion over the next four years, driven… Continue reading US On-Demand Internet Content Revenues To Hit $9 Billion By 2010