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Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Online gambling in the US seems to be a taboo subject, with 95% of online adults claiming they have never spent money playing at an online casino, while 94% say the same about multiplayer poker and 97% about betting on sports online. Despite this denial, eMarketer estimates that over $10 billion was spent on the… Continue reading US Consumers Deny Online Gambling

Few new households are willing to subscribe to the internet, with a new study identifying substantial barriers in luring late adopters online. According to Parks Associates, the lack of newcomers to the internet will result in limited growth in overall broadband penetration during 2006, with a rise of just 1% expected, reaching 64% up from… Continue reading Internet Subscribtions Facing A Lull

Broadband connections continue to rise, increasing their market share and making up 64.2% of all connections in December 2005, up from 62.3% in November 2005. In comparison, dial-up connections over the same period decreased, with a year on year decline of 34.1% to December 2005 and a monthly drop of 5.2% from November to December… Continue reading Broadband Accounts For 64% Of UK Internet Connections

The games market is facing a lull, with new consoles not performing as strongly as originally thought, according to new research from eMarketer. The Video Games: Where to Now? report claims that the beginning of 2006 has seen the games industry find itself in a “curious” position as it moves from one generation of console… Continue reading Games Consoles Face Lull In 2006

The total number of internet users accelerated at a higher rate throughout the last quarter of 2005, compared to the same period in 2004 according to figures released by BMRB, with the internet’s growth showing no signs of slowing.The total number of people using the internet is now estimated to be 26.6 million, a 12.8%… Continue reading Online Usage Round-Up: 2005 Sees Internet Users Multiplying

The internet is increasingly being used for social purposes, with new research showing that 30% of US internet users go online daily for no particular reason, just for fun or to pass time. According to the Pew Internet & American Life Project, compared to other online pursuits, surfing for fun now stands only behind sending… Continue reading Consumers Use Web To “Pass Time”

Automotive advertisers are increasing their presence on the internet, with a new report from eMarketer expecting almost $2.7 billion to be spent on the sector online in 2007. Overall advertising budgets for the industry are not expected to increase during 2006, but more spend will move online. Advertisers increasing tendency to move advertising money online… Continue reading Automotive Advertisers Shifting Spend Online

Online advertising continues to make its presence felt, taking away from traditional media spend. A new report from Kelsey Group forecasts growth in traditional local advertising to be flat or negative in the next five years, while online adspend in the same media is expected to increase significantly. According to Kelsey, local search, including online… Continue reading Online Local Search To Reach $13 Billion By 2010

Despite broadband being the preferred method of connection in the US, and increasing penetration rates, there are still a large amount of consumers using dial-up with users citing price as a deciding factor in their choice of provider. According to recent data from Ipsos Public Affairs, 37% of online households in the US used dial-up… Continue reading Consumers Still Use Dial-Up