More Digital articles

Automotive advertisers are increasing their presence on the internet, with a new report from eMarketer expecting almost $2.7 billion to be spent on the sector online in 2007. Overall advertising budgets for the industry are not expected to increase during 2006, but more spend will move online. Advertisers increasing tendency to move advertising money online… Continue reading Automotive Advertisers Shifting Spend Online

Online advertising continues to make its presence felt, taking away from traditional media spend. A new report from Kelsey Group forecasts growth in traditional local advertising to be flat or negative in the next five years, while online adspend in the same media is expected to increase significantly. According to Kelsey, local search, including online… Continue reading Online Local Search To Reach $13 Billion By 2010

Despite broadband being the preferred method of connection in the US, and increasing penetration rates, there are still a large amount of consumers using dial-up with users citing price as a deciding factor in their choice of provider. According to recent data from Ipsos Public Affairs, 37% of online households in the US used dial-up… Continue reading Consumers Still Use Dial-Up

Despite the increasing adoption of broadband, the “Digital Divide” in the UK between the haves and have-nots is deeper than first thought. According to the latest figures from Point Topic, household density in terms of penetration is highest in prosperous suburban areas, with business use driving the total up higher in areas such as Westminster… Continue reading UK Broadband Divide Deepening

Search engine advertising expenditure is forecast to rise by 26% in 2006, with print predicted to increase at 3.3% and TV at 3.3% and 2.4% respectively. According to new figures released by Outsell, online advertising is now used by 80% of marketers, expected to reach 90% by 2008. Total online marketing spend will grow by… Continue reading Search Engine Adspend To Rise By 26% In 2006

Search engine companies are increasing their presence on the internet, with the latest data from Nielsen//NetRatings showing that the number of searches totalled 5.1 billion in December 2005, up 55% from 3.3 billion in December 2004. Google retained its position as the top search engine, accounting for 49% of searches. Google, MSN and Yahoo! handled… Continue reading Search Engines Enjoy 5.1 Billion Hits In December 2005

Europe has overtaken North America as the second largest broadband market in the world, with France currently having the most competitive market in Europe. According to the recent Ogilvyone Report, by the end of 2006, the top three countries in terms of broadband penetration will be the Netherlands at 56%, Switzerland with 51% and Denmark… Continue reading Europe Pushes Broadband Uptake Forward

Worldwide cable telephony service revenues reached $5.6 billion in 2005, up from $4.5 billion in 2004 and are projected to hit $10 billion by 2009. According to a recent report from In-Stat, voice over internet protocol (VoIP) is increasingly becoming the technology choice for cable operators, with the technology having a big impact in the… Continue reading Cable VoIP Revenue Hit $5.6 Billion In 2005

The internet’s increasing presence in the media mix has been a hot topic of debate for marketers and advertisers, with industry forecasts expecting the medium to continue its surge in popularity through 2006 and beyond. Although this is good news for online search engines and other internet based companies, traditional media are seeing marketers cutting… Continue reading Broadband Uptake Fuelling Online Adspend

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”. Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000… Continue reading New Research Reveals Power Of The Pink Pound