More Digital articles

Speaking at the MediaTel INSIGHT Online Media Seminar, held yesterday in conjunction with the MediaGuardian, key industry figures called for a common planning currency for the internet. Giles Ivey, sales director of AOL, commented that there was “no measurement bible currently in place for online” and asserted the need for this issue to be addressed… Continue reading Seminar Calls For Common Online Measurement Currency

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online. Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet. Torin Douglas, media correspondent at… Continue reading Internet Extending Reach Across Devices

The MediaTelINSIGHT Online Media Seminar, held today in association with MediaGuardian earmarked the internet’s increasing presence in the media mix and it’s surge in popularity. Globally internet penetration has increased by 182% since 2000, with a current penetration rate of 15.7%. Looking at the different markets, uptake rates vary, with penetration in the US placed… Continue reading Internet Penetration Marks Its Mark

Search growth rates are slowing, with paid search in the US expected to increase by 26.2% in 2006, somewhat less than last years 33.2%, according to eMarketer. This trend looks set to continue over the coming years, with the analyst asserting that starting next year and through to the end of the decade, more modest… Continue reading Online Search Growth To Slow

The online French economy is growing at an impressive rate, with the country at the forefront of many internet trends and enjoying one of the most competitive market places. According to a new report from eMarketer, over the past three years French internet users have overwhelmingly switched to broadband and are increasingly subscribing to telephone… Continue reading French Online Industry Pushing Forward

Search engine marketing is only at 10% of its potential size, with Geoff Ramsey, chief executive officer of eMarketer, forecasting the media to double over the next three years. Speaking at the recent Search Engine Strategies Conference & Expo, Ramsey predicted that $10 billion would be spent on the advertising channel in 2009, up from… Continue reading Search Engine Marketing To Double By 2009

US Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, up by 30% over the previous revenue record of $9.6 billion in 2004, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Revenues from the fourth quarter of 2005 totalled a record $3.6 billion, up 35% year on… Continue reading US Online Adspend Passes $12.5 Billion In 2005

The Telegraph has become the latest media owner to offer podcast content, with downloadable cricket-based programming from columnist Simon Hughes, renowned for his simplification of the sport for novices.Dubbed the ‘Analyst’, Hughes will podcast each afternoon from the three England-India test matches in March, as well as posting three times a day to the Telegraph… Continue reading Telegraph Launches Cricket Podcast Service

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games