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Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

In February, 2005 adspend for both the UK and US was revealed, with the internet fuelling revenue growth across both sides of the pond. According to figures from Thompson Intermedia, advertising expenditure in the UK rose by 5.4% year on year in 2005, with TV adspend up by 4%, reaching £4.2 billion (see UK Adspend… Continue reading INSIGHTanalysis: Media Healthcheck – February 2006

Leadership in the DSL market has shifted from the Asia-Pacific region in favour of Europe, with the latest figures from Point Topic showing that Asia-Pacific countries increased their installed base of DSL lines much more slowly than the leading Europeans. According to the broadband analysis company, China managed a growth of “only” 56% in 2005,… Continue reading Europe Surges Ahead In DSL Penetration

The online music market is expected to enjoy healthy growth over the rest of the decade, with worldwide sales projected to reach $10.7 million in 2010, up from $1.5 million in 2005. According to a new report from In-Stat, revenue from downloaded music will outpace revenue from physical media bought online by 2007. The high-tech… Continue reading Online Music Sales To Reach $10.7 Million By 2010

Broadband penetration in the US grew by 13% last year, reaching 95.5 million homes, meaning that 68% of active internet households use broadband to connect to the internet. According to new figures from Nielsen/NetRatings, broadband popularity has seen an increase in time spent by consumers on their computers. The average person now spends 30.5 hours… Continue reading 68% Of US Homes Go Online Via Broadband

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online

Consumer spend for online content in the US increased by 15% year on year in first six months of 2005, reaching $987 million, with quarterly sales topping half a billion dollars for the first time ever. According to new figures from the Online Publishers Association (OPA), Entertainment/Lifestyles overtook Personals/Dating to become the leading paid content… Continue reading US Consumer Online Content Spend Tops $987 Million In First Half 2005

Local search engine advertising is predicted to reach nearly $4 billion by 2010, up from just $420 million in 2005, according to a new report from Borrell Associates. This year, the report estimates that local advertisers will push almost $1 billion into the advertising channel, almost doubling spend from 2005’s figure. Borrell reveals that local… Continue reading Local Search Adspend To Reach $4 Billion By 2010

The average internet user now spends the equivalent of 41 days online each year, compared to 37 days spent watching TV. According to research conducted by TNS and Google, the average British internet user now spends 164 minutes online each day for personal use, compared to 148 minutes spent watching TV. The increased usage has… Continue reading Consumers Spend More Time Online Than Watching TV

Voice over Internet Protocol (VoIP) enjoyed strong growth in 2005, with new estimates from TeleGeography forecasting VoIP enabled lines to reach over 19 million by 2010 in the US. Total VoIP subscribers grew by a massive 284% year on year in the last quarter of 2005, reaching 4.5 million, compared to just 1.3 million for… Continue reading VoIP Lines To Hit 19 Million By 2010