More Digital articles

The internet is forecast to become just as strong an advertising medium, if not stronger, than television, with a new report from Borrell Associates claiming the internet looks set to become a significant local as well as national advertising medium that will reach a par with TV, newspapers and direct mail advertising shares. According to… Continue reading Internet Adspend Forecast To Overtake TV

Research from Internet research specialist Nielsen//NetRatings shows European web users flocking to the Internet through a variety of channels, with the spread of access methods across different nations reflecting the growing diversity of online audiences.According to the new figures, Internet access from the home remains the most popular method of access overall, with 93% of… Continue reading Online Round-Up: European Web Habits Revealed By Research

Visits to UK travel websites reached 5.41% for the week ending 7th January 2006, up by 15% year on year, according to online competitive intelligence monitor, Hitwise. Hitwise revealed that last week, the sector reached its second highest peak over the last 15 months, while visits to travel websites were up by 25% from the… Continue reading Strong Start To 2006 For UK Online Travel Sector

US analyst eMarketer has made a series of predictions for the advertising and media industry in 2006, signalling seven trends that will rocket to the forefront of the arena. The internet yet again looks set to dominate the media world, with 5.4% of all US adspend forecast to be devoted to online advertising, marking the… Continue reading Top Trends Forecast For 2006

Marketers look likely to extend their reach in the online advertising arena in 2006, with a new report from investment bank Credit Suisse claiming that overall online adspend will increase by 32% by the end of year, reaching $14.9 billion. In a survey of chief marketing officers at Fortune 500 companies, nearly half of those… Continue reading Online Adspend Set To Increase Through 2006

Marketers in the US and Canada spent a total of $5.75 billion on search engine marketing and optimisation in 2005, an increase of 44% compared to the same period last year. According to a new study from The Search Engine Marketing Professionals Organisation, paid search spending is forecast to reach $11 billion by 2010. Commenting… Continue reading Search Engine Marketing Spend Enjoys Strong 2005

The last year has seen the online industry take its position at the centre of all traditional media, tying itself firmly into the nation’s TV, radio and print operations.The last 12 months have seen TV broadcasters dipping their toes into online delivery, while online radio listening has rocketed. Press owners also took to online with… Continue reading End Of Year Round-Up: Online

In November, Government watchdog, Ofcom, released shocking figures detailing the expected cost to the consumer of the digital switchover, scheduled for 2008 to 2010. According to the regulator, late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.… Continue reading INSIGHTanalysis: Media Healthcheck – November 2005

Paid Search is predicted to generate more than $14 billion globally in 2006, enjoying an increase of 41% from the estimated $10 billion that it made in 2005, according to a new report from Piper Jaffray. Leading the way in the paid search arena is Google, expected to grow its net revenues by more than… Continue reading Paid Search To Reach $14 Billion Worldwide In 2006

The UK has overtaken France as the largest broadband country in Europe, with the latest estimates from Point Topic suggesting that the UK will have 9.8 million broadband lines by New Year’s Day 2006 compared to France with 9.7 million. The expected strong performance comes on the backend of a healthy third quarter for DSL… Continue reading UK Overtakes France As Largest European Broadband Country