More Digital articles

Internet advertising spend will represent 10% of total American ad dollars by 2010, doubling from 5% last year to grow at an annual rate of 14% over the next five years, according to a new report from Parks Associates. The report, entitled “The Changing Face of Advertising in the Digital Age,” cites data from the… Continue reading Research Shows Online Ads To Double In Five Years

Telecoms giant BT has announced the first content deals for its forthcoming IPTV service, signing up BBC Worldwide, Paramount and Warner Music Group to provide customers with films and TV programmes via their broadband connections.The agreements precede the service’s launch next Autumn, allowing BT customers access to a range of on-demand film, music and television… Continue reading BT Signs First Content Deals For IPTV Service

The online advertising industry has marked a “turning point” in its attitude to online marketing, according to Tim Armstrong, advertising sales vice president at internet giant Google, who told delegates at the Reuters Media and Advertising Summit that, after a period of trepidation, the medium is now beginning to attract sizeable investment. “The experimenting and… Continue reading Google Claims Online Ads Have Passed A ‘Turning Point’

A new breed of ultra local web sites are cashing in on the “feverish growth” in online adspend, and beginning to encroach on the territory of traditional local media, according to American consultancy firm, Borrell Associates. The new online operators do not compete with traditional media owners on a level playing field, according to Borrell,… Continue reading Local Guide Sites Putting Pressure On Traditional Media

Consumer broadband adoption is increasing at its fastest rate across most of Europe, with new research from Datamonitor expecting penetration to settle at around 60% in terms of household penetration in advanced markets. Broadband has enjoyed a surge in popularity over recent years and is now central to many service providers’ strategies, aggressive marketing techniques… Continue reading Europe Sees Surge In Broadband Adoption

Business to business marketers are increasingly shifting their marketing budgets online, with a new report for American Business Media (ABM) revealing that nearly half of B2B marketers used online marketing tactics this year. The B2B Digital Marketing Shift, conducted for the ABM by Forrester Research, claimed that marketers felt that industry specific marketing was more… Continue reading B2B Marketers Shifting Adspend Online

Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure

Internet protocol television (IPTV) is increasing its presence in Europe, with the technology forecast to enjoy significant growth rates over the next five years, resulting in it having a significant impact on most European Pay TV markets. According to new research from Screen Digest, in the first six months of 2005 the number of subscribers… Continue reading IPTV To Have Significant Impact On European Markets

Gaming industry revenues are forecast to total $35.3 billion by the end of 2005, a 5.3% rise from 2004 and are expected to increase significantly through 2010, when the market is estimated to be worth $51.3 billion, according to Informa Telecoms and Media. This strong performance is due to increased competitiveness from gaming providers, with… Continue reading Gaming Revenues To Rise 5.3% In 2005

Internet advertising revenues in the US reached a total of $3.1 billion in the third quarter of 2005, marking the highest quarter on record reported and showing quarterly online adspend to have surpassed $3 billion for the first time. The figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) represent a 33.9% increase over… Continue reading US Online Adspend Surpasses $3 Billion In Q3 2005