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UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006

IAB Europe, has unveiled plans to relaunch and expand its popular AllAboutCookies.org data service, with the system explaining the data protection issues around the use of cookies and giving guidance to website publishers to ensure they have effective cookie policies in place.The data service will benefit web publishers, marketers and media owners, as well as… Continue reading IAB Europe Relaunches AllAboutCookies.org

Total advertising expenditure in the US is forecast to rise by 5.4% in 2006, generating $152.3 billion in measured media spend, according to the latest estimates from TNS Media Intelligence. TNS projects adspend to grow at a slower rate in the first half of the year, rising by 5%, versus the stronger 5.7% expected in… Continue reading TNS Forecasts US Adspend To Rise By 5.4% In 2006

Online searches are the most popular source for finding information on Voice over Internet Protocol (VoIP), with a new survey by Yahoo! showing that 90% of respondents say they use the internet to learn about the technology. According to the US study, conducted by the National American Testing Organisation, 67% of the 302 home broadband… Continue reading VoIP Searches Prove Popular Online

US on-demand internet content revenues are expected to reach $9 billion by 2010, with consumer spending for online entertainment forecast to grow by 260% over the next five years, according to new research from Parks Associates. The Digital Lifestyles: 2006 Outlook report estimates revenue to increase by $6.6 billion over the next four years, driven… Continue reading US On-Demand Internet Content Revenues To Hit $9 Billion By 2010

China is expected to become a major market for legal online music downloading, with new research from In-Stat forecasting the region to enjoy an estimated annual revenue of US $222 million by 2008. According to the high-tech market research firm, this strong growth is fuelled by the launch of several third-party online music stores, and… Continue reading China Music Downloading Market To Hit $222 Million By 2008

Online advertising expenditure in the US has increased by a greater than anticipated 15% in the final quarter of 2005, with a new study from Deutsche Bank and MediaPost attributing the boost to a marketing push through the holiday season. According to the survey, 72% of media executives reported their clients spent more on internet… Continue reading Online Adspend And Paid Search Surpasses Expectations

Women are catching up with men in most areas in internet usage, with a new study from the Pew Internet and American Life Project finding that, despite men and women using the medium for different things, the user population is evenly divided between the genders. Surveys conducted between January and June of last year found… Continue reading Women Catching Up With Men Online

ITV has added mobile interactivity to its portfolio of advertiser offerings in an effort to encourage increased use of interactive technology within its ad breaks.For the first time advertisers using ITV’s network of channels will be offered a choice of interactive methods, including red button technology and mobile phone text feedback.Broadcast sponsorships can now be… Continue reading ITV Extends Interactive Options With Text Codes

The internet is forecast to become just as strong an advertising medium, if not stronger, than television, with a new report from Borrell Associates claiming the internet looks set to become a significant local as well as national advertising medium that will reach a par with TV, newspapers and direct mail advertising shares. According to… Continue reading Internet Adspend Forecast To Overtake TV