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Marketers are shifting their adspend onto online, with 60% planning to raise their online advertising expenditure in 2006, according to new research from online magazine, Direct. The new 2005 Online Marketing Survey shows that marketers are allotting 41% of marketing budgets to online channels this year, taking money away from traditional direct marketing channels. The… Continue reading Marketers Move Adspend Online

The European communications industry is rebounding, with the internet and a changing mobile environment creating new challenges for service providers and advertisers. According to the new Communications report from the Organisation for Economic Co-operation and Development (OECD), the growing popularity of Voice over Internet Protocol (VoIP) is threatening the fixed line revenues of traditional carriers,… Continue reading VoIP Threatening Traditional Fixed Line Revenues

Speaking at the Edinburgh International TV Festival, Dr Robert Pepper, senior managing director of global advanced technology policy at Cisco Systems discussed with delegates advances in technologies and the implications these had on the television industry. Pepper claimed that the shift from analogue to digital was resulting in the technology world beginning to “blur”, predicting… Continue reading MGEITF 2005: Technology World Converging To Internet Protocol

The continued adoption of consumer electronics and internet access is predicted to enjoy significant growth over the next five years, with new research from Forrester claiming that by 2010, 62% of US households will have broadband access to the internet. The State of Consumers and Technology: Benchmark 2005 also found that by the end of… Continue reading Strong Growth Continues In Electronics And Internet Uptake

Merrill Lynch, predicts that online travel agency revenues will rise by 19% in 2005, reaching $27.7 billion. The analyst claims that online travel sales are winning a larger share of the overall travel market, accounting for nearly 30% of the total this year, up from 25% in 2004 and 21% in 2003. According to Merrill,… Continue reading Online Travel Revenues To Rise By 19% In 2005

The online newspaper industry is predicted to enjoy strong gains over the next three years, with new research from US analyst, eMarketer, forecasting revenues to increase to $2.26 billion in 2008, up from $1.03 billion in 2004. The Online Publishing: Focus on Newspapers report claims that consumption of online news is rising, due to increasing… Continue reading Online Newspaper Industry Forecast To Enjoy Strong Gains

European regulations surrounding the unbundling of local looped telephone networks is hampering the development of next-generation broadband networks, according to the Fibre-to-the-home (FTTH) Council of Europe. The FTTH claims that recent uncertainty over Euro-regulations has discouraged investment in high-speed networks, although representatives from telecoms regulatory bodies in the EC, UK, France and the Netherlands claimed… Continue reading Euro Regulations Could Restrict Broadband Growth

Online advertising networks account for one in five display ad buys, with advertising revenues for the medium predicted to rise to £57.1 million in 2005, up from the £41.7 million generated in 2004. According to a new report from internet marketing publisher, E-consultancy, online advertising networks will enjoy significant double-digit growth during 2005, as the… Continue reading Online Ad Networks Enjoy 20% Of Display Ad Buys

Widespread adoption of Voice over Internet Protocol (VoIP) depends on the availability of wireless VoIP handsets, with dual-mode cellular/WiFi handsets being the key driver to mass consumer adoption, according to In-Stat. The high-tech market research firm predicts that globally by 2009 over 66 million cellular/WiFi handsets will be in operation. In-Stat claims that technological advances… Continue reading VoIP Adoption Dependent On Handset Access

The concept of television is transforming beyond the traditional “box” in the sitting room, to a digital device that is available on mobile phones, accessible on PCs, available on-demand and at consumers convenience. In its latest US Digital TV report, analyst eMarketer predicts that by the end of this decade over half of all US… Continue reading The Changing Face Of TV