More Digital articles

Young audiences in the US are losing interest in television as they get older. New research claims that 80% of 8 to 14 year olds “love” television, with the number dropping to 60% for 12 to 14 year olds. According to Packaged Facts, a division of MarketResearch.com, the 8-14 year old audience get “distracted” by… Continue reading Young Audiences Shift Interest From TV To Internet

Computers are becoming the main multi-media device used in households, with a new survey by BURST! Media finding that personal computers are rapidly replacing telephones, radio and television as the preferred communication tool of choice. According to BURST!, respondents 24 years and younger say the internet is the primary way in which they listen to… Continue reading Consumers Move To Single Media Device

Europe has overtaken North America as the second largest broadband market in the world, with Strategy Analytics predicting total broadband penetration in Western Europe to reach 63% by 2010, with 93% of online households using broadband to access the internet. Strategy Analytic’s Europe Surges Ahead on Broadband report forecasts that, by the end of the… Continue reading Europe Overtakes North America In Broadband Penetration

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year. According to the IFPI, legal downloads in the first six… Continue reading Worldwide Legal Music Downloads Triple In First Half Of 2005

Worldwide broadband lines grew to 174.4 million during the first quarter of 2005, enjoying an increase of 8.5% from the 151.5 million lines at 31 December 2004, according to internet research specialist, Point-Topic. Digital subscriber lines (DSL) were shown to grow by 10.4%, while cable modem and other technologies achieved a more modest 5% growth… Continue reading Worldwide Broadband Lines Top 174 Million In Q1 2005

Revenues for residential voice over internet protocol (VoIP) in North America are predicted to expand considerably over the next few years, increasing to over $4 billion by 2010, up from $295.1 million in 2004, according to a new report by Frost & Sullivan. The research group estimates the number of residential VoIP lines to increase… Continue reading Residential VoIP Revenues Forecast To Increase To Over $4 Billion By 2010

The latest estimates from internet research specialist, Point Topic, suggest that over 11 million people now use retail voice over IP (VoIP) services for at least some of their phone calls, marking an increase from just over five million in mid-2004. Point Topic’s figures are based upon the publicly available number of total VoIP subscribers,… Continue reading Worldwide VoIP Subscribers More Than Double

General community websites enjoyed the largest rise in online advertising revenue during June 2005, with Nielsen//NetRatings reporting a massive 214% year on year growth to reach $33 million. Adspend on health and fitness websites grew by 80% in estimated revenue to more than $4.5 million, compared to the same period last year, while business websites… Continue reading Strong June For US Online Adspend

Swedish advertisers are placing greater importance on the internet as an advertising medium, with 72% of 89 advertisers questioned claiming to advertise online, according to a new survey from the Association of Swedish Advertisers (ASA). Banners and co-op adverts were found to be the most common advertising medium, with more than half using search engine… Continue reading Increasing Online Uptake In Swedish Advertisers

New media usage is growing fastest among the 18-24 year old age group, with their early adoption of technology causing problems for advertisers marketing models, according to results from BIGresearch’s latest Simultaneous Media Survey (SIMM VI). The study questioned over 14,000 consumers on their media consumption, including the internet, picture photos, instant messaging, blogging, cell… Continue reading Youth Market Corners New Media Arena