More Digital articles

Online shopping is seeing continued growth, due to growing acceptance of e-commerce by women, with female orientated categories predicted to see the most growth in online adspend. According to The State of Retailing Online, an annual study conducted by Forrester Research, online sales of cosmetics and fragrances are expected to grow by 33% during 2005.… Continue reading Women Lead Way In Online Shopping

Consumer service revenues for telecoms providers in the US are predicted to deteriorate over the next several years, dropping to $106.7 billion in 2009 due to decreasing revenues for voice services and dial-up outweigh revenue increases for cable TV and broadband, according to In-Stat. The high-tech market firm predicts broadband to continue growing in strength,… Continue reading Broadband To Overtake Dial-Up By 2009

In May, media agencies and industry bodies used the performance of the advertising market from the first quarter of 2005 to predict advertising expenditure for the coming year. Online advertising was shown to perform in line with predictions, growing at a rapid rate. At the beginning of the month, analyst eMarketer, released new forecasts for… Continue reading INSIGHTanalysis: Media Healthcheck – May 2005

The latest consumer study from TeleGeography Research shows that 30% of residential broadband subscribers in the US have never heard of voice-over-internet-protocol (VoIP), identifying a problem for marketers of the technology. TeleGeography’s research reveals a strong, positive correlation between familiarity of VoIP and the likelihood of subscribing, with those familiar with the service 50% more… Continue reading VoIP Fails To Reach US Consumers

Broadband users are increasingly interested in combining the technologies within their homes and opting for new ‘triple play’ service providers offering voice, video and data products from a single access point. A new survey by InsightExpress found that 82% of broadband customers in America are interested in receiving the all-in-one services, a statistic which is… Continue reading US Customers Demand Triple Play Over Broadband

The BBC has given a sneak preview of its developmental technologies which promise to provide the next generation of television services, such as platform independent interactive technology and on-demand content via the internet.The Corporation’s research and development facility at Kingswood Warren in Surrey has been working on several new technologies which could shape the future… Continue reading BBC Demonstrates New TV Technology

US advertising expenditure rose by 2.4% year on year in the first quarter of 2005, with adspend increasing in almost all reported media, according to new figures released by Nielsen Monitor-Plus. Spanish-language TV, cable TV and magazines all led the way in terms of adspend, with the network radio and national newspaper sectors essentially flat.… Continue reading Nielsen Shows US Adspend Up By 2.4% In Q1 2005

Paid for search listings in the US look set to grow by 47% this year, with sponsored search adspend in the States forecast to increase by $1.6 billion, up to around $5.1 billion this year, from $3.5 billion in 2004, according to analyst Merrill Lynch’s latest report. Overall, Merrill Lynch forecasts that online advertising in… Continue reading Merrill Predicts Strong Growth In US Online Adspend

Broadband uptake continues to increase with worldwide digital subscriber lines (DSL) having increased by 10.5% to 107.3 million in the first quarter of 2005. Over 37 million DSL lines were added since March 2004 last year, signalling a 54% increase for the 12 months ending 31 March 2005, according to the latest figures from broadband… Continue reading Global DSL Increase By 10.5% In Q1 2005

Online households in the US are predicted to reach 88 million by the end of 2010, up from 75 million at the end of 2004, with an expected 78% penetration rate, according to the latest forecasts from JupiterResearch. Residential broadband adoption is expected to grow much faster, increasing to more than three-quarters of the online… Continue reading US Online Households Forecast To Hit 88 Million By End Of 2010