More Digital articles

US online advertising expenditure is predicted to surpass the $10 billion mark for the first time this year, reaching $12.9 billion by the end of 2005, according to new predictions from eMarketer. The analyst forecasts that in four years time, companies will spend nearly $10 billion more on internet advertising, hitting a total of $22.3… Continue reading US Online Adspend To Hit $12.9 Billion In 2005

Online retail looks set to continue its growth over the coming months, defying a slump in high street spending to provide e-commerce with a bumper Christmas season, according to the latest data from Hitwise. The online intelligence service claims that UK internet users will rely more heavily on online retailers than ever before during this… Continue reading Retailers Set For Online Christmas Boom

News Corporation has secured the purchase of American online gaming firm IGN Entertainment, securing access to around 28 million male internet users, with sites covering video games, films, music, sports, cars and girls.The purchase, worth $650 million, sees IGN fold into News Corp’s Fox Interactive Media Unit, extending Rupert Murdoch’s online activities to around 70… Continue reading Online Purchase Gives Murdoch Male Audience

Children and teenagers are changing marketing, technology and communications, with nearly three-quarters of teens aged 12-17 and 39% of children aged 3-11 using the internet, according to US analyst eMarketer. Debra Williamson, senior analyst at eMarketer commented: “Kids and teens are the first totally wired generation, and they are changing marketing, technology and communications.” In… Continue reading Younger Generation Changing Online Marketing

Men consume more media than women, with new research from Forrester Research finding that, during one week, men typically spend an average of seven hours more with media than women do. Men are shown to spend 10.2 hours a week on a PC compared with 8.5 hours for women, with males going online for 6.7… Continue reading Men Consume More Media Than Women

Marketers are shifting their adspend onto online, with 60% planning to raise their online advertising expenditure in 2006, according to new research from online magazine, Direct. The new 2005 Online Marketing Survey shows that marketers are allotting 41% of marketing budgets to online channels this year, taking money away from traditional direct marketing channels. The… Continue reading Marketers Move Adspend Online

The European communications industry is rebounding, with the internet and a changing mobile environment creating new challenges for service providers and advertisers. According to the new Communications report from the Organisation for Economic Co-operation and Development (OECD), the growing popularity of Voice over Internet Protocol (VoIP) is threatening the fixed line revenues of traditional carriers,… Continue reading VoIP Threatening Traditional Fixed Line Revenues

Speaking at the Edinburgh International TV Festival, Dr Robert Pepper, senior managing director of global advanced technology policy at Cisco Systems discussed with delegates advances in technologies and the implications these had on the television industry. Pepper claimed that the shift from analogue to digital was resulting in the technology world beginning to “blur”, predicting… Continue reading MGEITF 2005: Technology World Converging To Internet Protocol

The continued adoption of consumer electronics and internet access is predicted to enjoy significant growth over the next five years, with new research from Forrester claiming that by 2010, 62% of US households will have broadband access to the internet. The State of Consumers and Technology: Benchmark 2005 also found that by the end of… Continue reading Strong Growth Continues In Electronics And Internet Uptake

Merrill Lynch, predicts that online travel agency revenues will rise by 19% in 2005, reaching $27.7 billion. The analyst claims that online travel sales are winning a larger share of the overall travel market, accounting for nearly 30% of the total this year, up from 25% in 2004 and 21% in 2003. According to Merrill,… Continue reading Online Travel Revenues To Rise By 19% In 2005