More Digital articles

Broadband penetration continues to rise at an impressive rate, with new research from Leichtman Research Group finding that the twenty largest cable and digital subscriber line (DSL) providers in the US added a record 2.6 million net additional subscribers in the third quarter of 2005. This strong growth has resulted in the top broadband providers… Continue reading US Broadband Penetration Continues To Enjoy Strong Growth

Interacting with audiences is found to be the most effective way of reaching consumers through online advertising, with new research from rich media advert company, PointRoll, claiming that rich media adverts are stronger performers than other online adverts. According to the study, over 80% of online advert creators said that they agreed that these adverts… Continue reading Interaction Important In Online Adverts

Europeans are divided on digital uptake through a combination of demographic issues and education, with younger and more educated users found to have a stronger rate of adoption of the internet, according to a new study from Eurostat. The research, conducted on behalf of the European Union, revealed that among 16-24 year olds, the proportion… Continue reading Europe Broadband Penetration Divided By Age And Education

The online advertising community is looking forward to a strong 2006, with interactive marketing experts 24/7 Real Media revealing the top ten trends for the industry next year at the recent Ad:Tech conference in New York. Among the revelations, 24/7 Real Media predicts that search engine marketing will reinvent itself as a lead-generation channel, while… Continue reading Search Engine Marketing To Enjoy Popularity Surge In 2006

Broadband over internet protocol (IP) telephony has gained significant momentum over the last couple of years, with In-Stat projecting subscribers to reach over 3.2 million by the end of 2005. The strong growth of IP technology is partly attributed to the increasing popularity of voice over internet protocol (VoIP) with the high-tech market research firm… Continue reading Broadband IP Telephony To Reach 3.2 Million By End Of 2005

US consumers spent a massive $987 million on online content during the first half of 2005, enjoying a 16% increase year on year and reflecting a surge in entertainment spend, according to a new report from the Online Publishers Association. Boosted by rising sales in digital music, the research shows the Entertainment/Lifestyles sector to have… Continue reading Entertainment Industry Boosts Online Usage

Voice over internet protocol (VoIP) revenue is predicted to grow rapidly this decade, with revenue in North America jumping to $23.4 billion in 2009, up from just $1.24 billion in 2004, according to a new study from Infonetics Research. The research forecasts triple-digit growth from 2005 to 2006, with six million new subscribers a year… Continue reading VoIP Revenue To Hit $23.4 Billion In North America By 2009

Digital agencies look set to reap the benefits of the surge in online advertising with a new survey from online research firm E-consultancy showing that daily fees for companies are up by 11% since 2003, and are expected to rise by 8% over the next 12 months. Out of 328 agencies, 96% were optimistic about… Continue reading Digital Ad Agencies Enjoy Online Advertising Surge

US internet advertising expenditure in the third quarter of 2005 grew by 10% over the last quarter, with over a third of respondents to MediaPost’s advisory panel reporting a increase in online adspend of at least 11% quarter on quarter. The study found that about three-fifths of respondents planned to increase their online adspend in… Continue reading US Online Adspend Up By 10% In Q3 2005

Internet advertising expenditure in the UK reached £490.8 million in the first half of 2005 and is predicted to exceed the £1 billion mark by the end of this year, according to new figures from the UK Internet Advertising Bureau (UK IAB) and PricewaterhouseCoopers (PwC). According to the study, online revenues increased by 62.3% for… Continue reading UK Online Adspend To Pass £1 Billion