More Digital articles

Business to business marketers are increasingly shifting their marketing budgets online, with a new report for American Business Media (ABM) revealing that nearly half of B2B marketers used online marketing tactics this year. The B2B Digital Marketing Shift, conducted for the ABM by Forrester Research, claimed that marketers felt that industry specific marketing was more… Continue reading B2B Marketers Shifting Adspend Online

Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure

Internet protocol television (IPTV) is increasing its presence in Europe, with the technology forecast to enjoy significant growth rates over the next five years, resulting in it having a significant impact on most European Pay TV markets. According to new research from Screen Digest, in the first six months of 2005 the number of subscribers… Continue reading IPTV To Have Significant Impact On European Markets

Gaming industry revenues are forecast to total $35.3 billion by the end of 2005, a 5.3% rise from 2004 and are expected to increase significantly through 2010, when the market is estimated to be worth $51.3 billion, according to Informa Telecoms and Media. This strong performance is due to increased competitiveness from gaming providers, with… Continue reading Gaming Revenues To Rise 5.3% In 2005

Internet advertising revenues in the US reached a total of $3.1 billion in the third quarter of 2005, marking the highest quarter on record reported and showing quarterly online adspend to have surpassed $3 billion for the first time. The figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) represent a 33.9% increase over… Continue reading US Online Adspend Surpasses $3 Billion In Q3 2005

Online advertising experienced a surge in popularity during October, with a new report from Nielsen//NetRatings finding that online advertisers enjoyed 124.5 billion display impressions, up from 110.2 billion in September. Financial service providers were found to account for the largest share of the market at 21%, up from 19% this time last year, while telecoms… Continue reading Online Advertising Continues To Surge

The voice over internet protocol market (VoIP) in Asia is continuing to expand at an impressive rate, with new figures from In-Stat predicting total revenue to rise to $10 billion by 2009, up from $5.5 billion in 2004. In-Stat claims that long distance calls currently create the bulk of VoIP business in Asia, providing 85.4%… Continue reading Asian VoIP Market To Hit $10 Billion By 2009

US consumers are more receptive to traditional marketing techniques, with new research from Harris Interactive and the Public Relations Society of America (PRSA) showing that methods such as paid advertising and sponsorship are deemed as more trustworthy and acceptable forms of marketing. Newer marketing techniques, including internet pop-ups and adverts in text messages were found… Continue reading Consumers Trust Traditional Marketing More

Voice over internet protocol (VoIP) functionality is increasingly being integrated into customer premise equipment (CPE), resulting in the overall market for the technology forecast to reach $1.3 billion in 2009, up from $208.7 million in 2004. According to In-Stat, wireless handsets will become another key market for VoIP, with revenue from the IP Phone sub-segment… Continue reading VoIP To Reach $1.3 Billion By 2009

Online travel revenues are forecast to rise by nearly 20% this year, with new estimates from Jupiter Research predicting spend in the US to rise to $104 billion by 2010, representing 34% of all travel expenditure. Travel research firm, PhoCusWright expects growth in the region to be even faster, forecasting the US online leisure/unmanaged business… Continue reading Online Travel Revenues To Rise By 20% In 2005