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January saw a number of key forecasts made about the state of the advertising market, both UK and worldwide. The consensus of opinion from industry sources was that the internet would continue to make its presence felt in the media world, with the medium expected to enjoy a surge in popularity throughout 2006. eMarketer predicts… Continue reading INSIGHTanalysis: Media Healthcheck – January 2006

The consumer household is increasingly becoming enveloped in the digital arena. Advances in technology and cost cutting incentives from device vendors are enabling consumers to embrace this new form of media and transform their home into a digital haven. A wealth of new technologies are saturating the broadcast market place, with personal video recorders (PVRs),… Continue reading The Digital Home

Online penetration in Germany is over 50% for every age group 50 and younger, with users comfort with the internet making Germany the largest e-commerce market in Western Europe. According to eMarketer’s new Germany Online report German shoppers are expected to spend over $108 billion in 2008, signalling the country’s importance in the growth of… Continue reading Germany Largest e-Commerce Country In Europe

The global market for Voice over Internet Protocol (VoIP) has arrived, with In-Stat showing that total VoIP subscribers reached 16 million in 2005, projected to grow to over 55 million in 2009. Despite an impressive 62% year on year jump in subscriber growth during 2005, the high-tech market research firm claims that few consumers have… Continue reading VoIP To Reach 55 Million In 2009

Consumers look set to continue their fixation with online shopping, with figures for the first three weeks in January indicating that non-travel spend is up by one-third, compared to the same time last year. According to new figures from comScore Networks, online non-travel spending from January 1st to 20th 2006 reached $5.5 billion, representing a… Continue reading Online Shopping Pushes Forward In 2006

Gaming is increasing in popularity within the older generation, with a new study from Peter D.Hart Research Associates showing that 35% of US parents play computer or video games. Although one-fifth of parents surveyed were found to play games on consoles, computer gaming was found to be more prevalent, with 34% of the 35% gaming… Continue reading Gaming Increases In Older Generation

Internet advertising in Europe is growing rapidly, with eMarketer revealing that internet adspend in the five largest nations in Western Europe, France, Germany, Italy, Spain and the UK reached €1,863 million in 2005. According to the analyst’s new Europe Online Advertising: Spending Trends & the Target Audience report there will be 154.1 million internet users… Continue reading Europe Online Adspend Sees Strong 2005

The recruitment advertising industry enjoyed a strong 2005 in both online and print adverts, with even the newspaper industry enjoying double digit gains in help-wanted classified. According to a new study from Borrell Associates, new trends emerging in the recruitment industry look set to make 2006 an interesting and prosperous year for the market. The… Continue reading Online Recruitment Advertising Forecast To Rocket

Online advertising expenditure looks set to continue expanding its presence in the advertising arena, with a research note from Piper Jaffray claiming that estimates of 24% growth in online adspend for 2006 are likely to prove “conservative”. The report, from Safa Rashtchy, senior analyst at Piper Jaffray, claims that agencies are facing increasing demand for… Continue reading Online Ad Growth To Surpass Expectations In 2006

Triple play services, comprising of voice, video and data look set to overtake broadband adoption in Europe, with a new study by Booz Allen Hamilton claiming that by 2010 more than half of European homes will have the option of digital television offering the technology. Commenting on the findings, Thomas Kunster, Booz Allen Hamilton partner… Continue reading Triple Play To See Surge In Popularity