More Digital articles

The global broadband market is forecast to pass the 190 million mark this year, and approach 440 million by the end of 2010, according to Informa Telecoms & Media. In the first edition of the Future Broadband Markets report, Informa predicts digital subscriber technology (DSL) to strengthen its lead over cable based subscriptions with an… Continue reading Global Broadband Market To Pass 190 Million In 2005

Online advertising expenditure is forecast to hit $18.9 billion by 2010, up 59% from $11.9 billion this year, according to the latest estimates from Jupiter Research. In its new report, US Advertising Forecast, 2005-2010, Jupiter projects spending on search to account for $7.5 billion by 2010, with marketers estimated to invest $4.5 billion on streaming… Continue reading Online Adspend To Hit $18.9 Billion By 2010

Broadband value added services for business users showed revenue growth of just over 60% during 2004, generating $3.7 billion by the end of the year, according to the latest estimates from Point-Topic. Value-added services are extremely important for service providers. As broadband tariffs become increasingly more competitive in price, value-added services are the most important… Continue reading Broadband Value-Added Services 60% Up In 2004

July continued on from June’s theme of adspend revision, with Universal McCann’s Bob Coen, predicting total US adspend for 2005 to be up 5.7% year on year, reaching $278.7 billion, down from his previous estimate of 6.4% (see McCann Revises 2005 Adspend Estimates). Speaking to MediaTel INSIGHT, the senior vice president and director of forecasting… Continue reading INSIGHTanalysis: Media Healthcheck – July 2005

The emergence of online bingo in internet gambling has tapped into extra revenue streams for the expanding market and brought more female gamers online. The latest analysis from online intelligence firm, Hitwise, shows that gambling sites as a whole attract 8% fewer visits from female internet users than average for all websites, with betting on… Continue reading Surge In Women”Soft-Gambling” Online

Young audiences in the US are losing interest in television as they get older. New research claims that 80% of 8 to 14 year olds “love” television, with the number dropping to 60% for 12 to 14 year olds. According to Packaged Facts, a division of MarketResearch.com, the 8-14 year old audience get “distracted” by… Continue reading Young Audiences Shift Interest From TV To Internet

Computers are becoming the main multi-media device used in households, with a new survey by BURST! Media finding that personal computers are rapidly replacing telephones, radio and television as the preferred communication tool of choice. According to BURST!, respondents 24 years and younger say the internet is the primary way in which they listen to… Continue reading Consumers Move To Single Media Device

Europe has overtaken North America as the second largest broadband market in the world, with Strategy Analytics predicting total broadband penetration in Western Europe to reach 63% by 2010, with 93% of online households using broadband to access the internet. Strategy Analytic’s Europe Surges Ahead on Broadband report forecasts that, by the end of the… Continue reading Europe Overtakes North America In Broadband Penetration

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year. According to the IFPI, legal downloads in the first six… Continue reading Worldwide Legal Music Downloads Triple In First Half Of 2005

Worldwide broadband lines grew to 174.4 million during the first quarter of 2005, enjoying an increase of 8.5% from the 151.5 million lines at 31 December 2004, according to internet research specialist, Point-Topic. Digital subscriber lines (DSL) were shown to grow by 10.4%, while cable modem and other technologies achieved a more modest 5% growth… Continue reading Worldwide Broadband Lines Top 174 Million In Q1 2005