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US advertising expenditure rose by 2.4% year on year in the first quarter of 2005, with adspend increasing in almost all reported media, according to new figures released by Nielsen Monitor-Plus. Spanish-language TV, cable TV and magazines all led the way in terms of adspend, with the network radio and national newspaper sectors essentially flat.… Continue reading Nielsen Shows US Adspend Up By 2.4% In Q1 2005

Paid for search listings in the US look set to grow by 47% this year, with sponsored search adspend in the States forecast to increase by $1.6 billion, up to around $5.1 billion this year, from $3.5 billion in 2004, according to analyst Merrill Lynch’s latest report. Overall, Merrill Lynch forecasts that online advertising in… Continue reading Merrill Predicts Strong Growth In US Online Adspend

The BBC has given a sneak preview of its developmental technologies which promise to provide the next generation of television services, such as platform independent interactive technology and on-demand content via the internet.The Corporation’s research and development facility at Kingswood Warren in Surrey has been working on several new technologies which could shape the future… Continue reading BBC Demonstrates New TV Technology

Broadband uptake continues to increase with worldwide digital subscriber lines (DSL) having increased by 10.5% to 107.3 million in the first quarter of 2005. Over 37 million DSL lines were added since March 2004 last year, signalling a 54% increase for the 12 months ending 31 March 2005, according to the latest figures from broadband… Continue reading Global DSL Increase By 10.5% In Q1 2005

Online households in the US are predicted to reach 88 million by the end of 2010, up from 75 million at the end of 2004, with an expected 78% penetration rate, according to the latest forecasts from JupiterResearch. Residential broadband adoption is expected to grow much faster, increasing to more than three-quarters of the online… Continue reading US Online Households Forecast To Hit 88 Million By End Of 2010

Advertisers and marketers are lacking confidence in measuring their web marketing according to a new study by WebTrends, with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing. WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to… Continue reading Advertisers Lack Confidence In Measuring Web Marketing

Internet advertising in the US totalled over $2.8 billion for the first quarter of 2005, resulting in the highest reported quarter in nine consecutive growth quarters. According to the latest figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Q1 2005 revenues represent a 26% increase over Q1 2004 and a 4.3% rise… Continue reading US Online Adspend Hits $2.8 Billion In Q1 2005

Japan is leading the Asia-Pacific region in the retail e-commerce division, with sales of $38.4 billion in 2004, making it roughly one-third the size of the US market, according to eMarketer’s new Asia-Pacific E-Commerce report. South Korea was shown to reach sales of $6.3 billion in 2004, with China and Taiwan tied third, each with… Continue reading Japan Leads Asia-Pacific For E-Commerce

ABC Electronic (ABCE) has unveiled research underlining the value of its verified web traffic figures in justifying online investment. The new research into the views of media owners and media buyers was conducted by Benchmark Research on behalf of ABC Electronic, and shows that verified usage figures for websites are widely recognised as an important… Continue reading ABCE Research Shows Value Of Online Audience Measurement

Interest in mobile broadband services such as radio and music downloads is increasing among younger consumers, with enthusiasm for commercial free radio the strongest, followed by music downloading and mobile television. New research from The Management Network Group (TMNG) shows that, out of 1,000 US online consumers surveyed between the ages of 13 and 34,… Continue reading Younger Generation Gain Interest In Broadband Mobile Services