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Pay-per-click (PPC) search in Australia is estimated to grow by 85% this year, with new research from Frost & Sullivan predicting the market to total 130 million Australian dollars this year, up from A$70 million in 2004. The market intelligence firm projects the PPC business to increase to A$350 by 2009 and states that paid… Continue reading Paid Search Fastest Growing Online Area In Australia

Cable connections in US broadband households are declining, with research and consulting firm, Strategy Analytics, predicting digital subscriber lines (DSL), fibre and other types of broadband to make up over 10% of the market by 2010. Strategy Analytics forecasts broadband households in the US to rise to 77.6 million by 2010, up from 34.1 million… Continue reading DSL Overtaking Cable Broadband In US

Virgin Atlantic has become the first non-radio firm in Britain to jump aboard the podcasting bandwagon, offering customers themed programmes covering travel and sightseeing which can be downloaded before a trip and enjoyed either en-route, or while customers explore their holiday destination.The move, described by Virgin as the latest in its history of “firsts,” continues… Continue reading Airline Latest To Jump On Podcast Craze

Worldwide broadband lines reached 164 million as of 31 March 2005, an increase of 52 million lines since March 2004, adding 28 million lines in the last six months, according to broadband analysis company, Point Topic. The new figures show the US retaining its position as the world’s largest broadband country achieving 36.5 million lines,… Continue reading Global Broadband Lines Reach 164 Million

Online shopping is seeing continued growth, due to growing acceptance of e-commerce by women, with female orientated categories predicted to see the most growth in online adspend. According to The State of Retailing Online, an annual study conducted by Forrester Research, online sales of cosmetics and fragrances are expected to grow by 33% during 2005.… Continue reading Women Lead Way In Online Shopping

Consumer service revenues for telecoms providers in the US are predicted to deteriorate over the next several years, dropping to $106.7 billion in 2009 due to decreasing revenues for voice services and dial-up outweigh revenue increases for cable TV and broadband, according to In-Stat. The high-tech market firm predicts broadband to continue growing in strength,… Continue reading Broadband To Overtake Dial-Up By 2009

In May, media agencies and industry bodies used the performance of the advertising market from the first quarter of 2005 to predict advertising expenditure for the coming year. Online advertising was shown to perform in line with predictions, growing at a rapid rate. At the beginning of the month, analyst eMarketer, released new forecasts for… Continue reading INSIGHTanalysis: Media Healthcheck – May 2005

The latest consumer study from TeleGeography Research shows that 30% of residential broadband subscribers in the US have never heard of voice-over-internet-protocol (VoIP), identifying a problem for marketers of the technology. TeleGeography’s research reveals a strong, positive correlation between familiarity of VoIP and the likelihood of subscribing, with those familiar with the service 50% more… Continue reading VoIP Fails To Reach US Consumers

Broadband users are increasingly interested in combining the technologies within their homes and opting for new ‘triple play’ service providers offering voice, video and data products from a single access point. A new survey by InsightExpress found that 82% of broadband customers in America are interested in receiving the all-in-one services, a statistic which is… Continue reading US Customers Demand Triple Play Over Broadband

The BBC has given a sneak preview of its developmental technologies which promise to provide the next generation of television services, such as platform independent interactive technology and on-demand content via the internet.The Corporation’s research and development facility at Kingswood Warren in Surrey has been working on several new technologies which could shape the future… Continue reading BBC Demonstrates New TV Technology