More Digital articles

Marketers in the US and Canada spent a total of $5.75 billion on search engine marketing and optimisation in 2005, an increase of 44% compared to the same period last year. According to a new study from The Search Engine Marketing Professionals Organisation, paid search spending is forecast to reach $11 billion by 2010. Commenting… Continue reading Search Engine Marketing Spend Enjoys Strong 2005

The last year has seen the online industry take its position at the centre of all traditional media, tying itself firmly into the nation’s TV, radio and print operations.The last 12 months have seen TV broadcasters dipping their toes into online delivery, while online radio listening has rocketed. Press owners also took to online with… Continue reading End Of Year Round-Up: Online

In November, Government watchdog, Ofcom, released shocking figures detailing the expected cost to the consumer of the digital switchover, scheduled for 2008 to 2010. According to the regulator, late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.… Continue reading INSIGHTanalysis: Media Healthcheck – November 2005

Paid Search is predicted to generate more than $14 billion globally in 2006, enjoying an increase of 41% from the estimated $10 billion that it made in 2005, according to a new report from Piper Jaffray. Leading the way in the paid search arena is Google, expected to grow its net revenues by more than… Continue reading Paid Search To Reach $14 Billion Worldwide In 2006

The UK has overtaken France as the largest broadband country in Europe, with the latest estimates from Point Topic suggesting that the UK will have 9.8 million broadband lines by New Year’s Day 2006 compared to France with 9.7 million. The expected strong performance comes on the backend of a healthy third quarter for DSL… Continue reading UK Overtakes France As Largest European Broadband Country

Older internet users are using the internet more heavily compared to this time a year ago, with a new study from Burst Media! showing that 61% of users aged 55 and over have increased their online presence. The survey revealed that the majority of respondents, 65.5%, visited more websites than they did this time last… Continue reading Older Users Move Online

Global digital subscriber lines (DSL) rose by over 9% in the third quarter of 2005, passing the 125 million mark by 30th September. Research company Point Topic now forecasts a total of at least 135 lines world-wide by the end of this year. According to the broadband analysis company the Middle East and Africa is… Continue reading Global Broadband Lines Up By 9% In Q3 2005

The UK is predicted to lead Europe in terms of broadband adoption, with a new report for eMarketer claiming that uptake of the technology has surged over the last few years resulting in the majority of internet users using broadband connections of some sort. The UK Online report claims that 56.7% of the UK population… Continue reading UK To Lead Europe In Broadband Uptake

The latest figures from internet research specialist Nielsen//NetRatings show online career and employment sites in bloom, as a quarter of all European internet users report using the internet to look at job websites between July-September.In the same period, 43% of Europe’s online population were seen visiting the websites of universities. Overall, 68 million internet users… Continue reading Online Round-Up: Job Seekers Make Career Move Online

New statistics from internet analysts Hitwise show UK shoppers leaving more of their festive shopping to the last minute this year, with internet usage figures revealing visits to sites in the Shopping & Classifieds category reaching a new peak of 14.85% of all internet visits last week. While Hitwise reports a week-on-week increase of less… Continue reading Online Shopping Sees Festive Rush Left To Last Minute