More Digital articles

US consumers are more receptive to traditional marketing techniques, with new research from Harris Interactive and the Public Relations Society of America (PRSA) showing that methods such as paid advertising and sponsorship are deemed as more trustworthy and acceptable forms of marketing. Newer marketing techniques, including internet pop-ups and adverts in text messages were found… Continue reading Consumers Trust Traditional Marketing More

Voice over internet protocol (VoIP) functionality is increasingly being integrated into customer premise equipment (CPE), resulting in the overall market for the technology forecast to reach $1.3 billion in 2009, up from $208.7 million in 2004. According to In-Stat, wireless handsets will become another key market for VoIP, with revenue from the IP Phone sub-segment… Continue reading VoIP To Reach $1.3 Billion By 2009

Online travel revenues are forecast to rise by nearly 20% this year, with new estimates from Jupiter Research predicting spend in the US to rise to $104 billion by 2010, representing 34% of all travel expenditure. Travel research firm, PhoCusWright expects growth in the region to be even faster, forecasting the US online leisure/unmanaged business… Continue reading Online Travel Revenues To Rise By 20% In 2005

Online newspaper websites are increasing in popularity, with new data from Nielsen//NetRatings showing a growth of 11% in unique visitors between October 2004 and October 2005, a rate faster than the 3% growth of active users on the entire internet. According to Nielsen//NetRatings, 39.3 million visitors logged onto newspaper websites in the US in October,… Continue reading Newspaper Websites Increase In Use

Broadband penetration continues to rise at an impressive rate, with new research from Leichtman Research Group finding that the twenty largest cable and digital subscriber line (DSL) providers in the US added a record 2.6 million net additional subscribers in the third quarter of 2005. This strong growth has resulted in the top broadband providers… Continue reading US Broadband Penetration Continues To Enjoy Strong Growth

Interacting with audiences is found to be the most effective way of reaching consumers through online advertising, with new research from rich media advert company, PointRoll, claiming that rich media adverts are stronger performers than other online adverts. According to the study, over 80% of online advert creators said that they agreed that these adverts… Continue reading Interaction Important In Online Adverts

Europeans are divided on digital uptake through a combination of demographic issues and education, with younger and more educated users found to have a stronger rate of adoption of the internet, according to a new study from Eurostat. The research, conducted on behalf of the European Union, revealed that among 16-24 year olds, the proportion… Continue reading Europe Broadband Penetration Divided By Age And Education

The online advertising community is looking forward to a strong 2006, with interactive marketing experts 24/7 Real Media revealing the top ten trends for the industry next year at the recent Ad:Tech conference in New York. Among the revelations, 24/7 Real Media predicts that search engine marketing will reinvent itself as a lead-generation channel, while… Continue reading Search Engine Marketing To Enjoy Popularity Surge In 2006

Broadband over internet protocol (IP) telephony has gained significant momentum over the last couple of years, with In-Stat projecting subscribers to reach over 3.2 million by the end of 2005. The strong growth of IP technology is partly attributed to the increasing popularity of voice over internet protocol (VoIP) with the high-tech market research firm… Continue reading Broadband IP Telephony To Reach 3.2 Million By End Of 2005

US consumers spent a massive $987 million on online content during the first half of 2005, enjoying a 16% increase year on year and reflecting a surge in entertainment spend, according to a new report from the Online Publishers Association. Boosted by rising sales in digital music, the research shows the Entertainment/Lifestyles sector to have… Continue reading Entertainment Industry Boosts Online Usage