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US consumers spent a massive $987 million on online content during the first half of 2005, enjoying a 16% increase year on year and reflecting a surge in entertainment spend, according to a new report from the Online Publishers Association. Boosted by rising sales in digital music, the research shows the Entertainment/Lifestyles sector to have… Continue reading Entertainment Industry Boosts Online Usage

Voice over internet protocol (VoIP) revenue is predicted to grow rapidly this decade, with revenue in North America jumping to $23.4 billion in 2009, up from just $1.24 billion in 2004, according to a new study from Infonetics Research. The research forecasts triple-digit growth from 2005 to 2006, with six million new subscribers a year… Continue reading VoIP Revenue To Hit $23.4 Billion In North America By 2009

Digital agencies look set to reap the benefits of the surge in online advertising with a new survey from online research firm E-consultancy showing that daily fees for companies are up by 11% since 2003, and are expected to rise by 8% over the next 12 months. Out of 328 agencies, 96% were optimistic about… Continue reading Digital Ad Agencies Enjoy Online Advertising Surge

US internet advertising expenditure in the third quarter of 2005 grew by 10% over the last quarter, with over a third of respondents to MediaPost’s advisory panel reporting a increase in online adspend of at least 11% quarter on quarter. The study found that about three-fifths of respondents planned to increase their online adspend in… Continue reading US Online Adspend Up By 10% In Q3 2005

Internet advertising expenditure in the UK reached £490.8 million in the first half of 2005 and is predicted to exceed the £1 billion mark by the end of this year, according to new figures from the UK Internet Advertising Bureau (UK IAB) and PricewaterhouseCoopers (PwC). According to the study, online revenues increased by 62.3% for… Continue reading UK Online Adspend To Pass £1 Billion

In the US, traditional media looks set for a boost from online advertising, with internet retailers revealed to have plans to advertise off line this year, according to a recent survey from Shop.org/BizRate Research. The 2005 Online Holiday Mood study found that direct marketing was the most popular offline marketing tactic, with nearly two thirds… Continue reading Online Advertisers To Boost Traditional Media

Worldwide digital music sales rose enough in the first half of 2005 to offset the decline in physical music sales which is damaging the music industry. Despite this, however, new figures from market research firm Synovate show that 70% of consumers in Asia download music without paying. According to Synovate, ways in which music providers… Continue reading Majority Of Music Downloads In Asia Free

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

Online advertising expenditure has overtaken outdoor adspend for the first time this year, reaching £490.8 million in the first half of 2005, an increase of 62%, according to new figures from PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). Online was shown to achieve a share of 5.8% in the first half of the… Continue reading Online Adspend Over Takes Outdoor

JupiterResearch’s latest Paid Search and Services Forecast 2005-2010 showed that almost two-thirds of adult internet users still claim they will not pay for content to avoid online advertising. However, the report showed that 31% of the respondents did pay for some form of online content, up by 5% compared to the same time last year.… Continue reading Paid Search To Hit $8.9 Billion In 2010