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Internet advertising expenditure in the UK reached £490.8 million in the first half of 2005 and is predicted to exceed the £1 billion mark by the end of this year, according to new figures from the UK Internet Advertising Bureau (UK IAB) and PricewaterhouseCoopers (PwC). According to the study, online revenues increased by 62.3% for… Continue reading UK Online Adspend To Pass £1 Billion

Worldwide digital music sales rose enough in the first half of 2005 to offset the decline in physical music sales which is damaging the music industry. Despite this, however, new figures from market research firm Synovate show that 70% of consumers in Asia download music without paying. According to Synovate, ways in which music providers… Continue reading Majority Of Music Downloads In Asia Free

In the US, traditional media looks set for a boost from online advertising, with internet retailers revealed to have plans to advertise off line this year, according to a recent survey from Shop.org/BizRate Research. The 2005 Online Holiday Mood study found that direct marketing was the most popular offline marketing tactic, with nearly two thirds… Continue reading Online Advertisers To Boost Traditional Media

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

Online advertising expenditure has overtaken outdoor adspend for the first time this year, reaching £490.8 million in the first half of 2005, an increase of 62%, according to new figures from PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). Online was shown to achieve a share of 5.8% in the first half of the… Continue reading Online Adspend Over Takes Outdoor

JupiterResearch’s latest Paid Search and Services Forecast 2005-2010 showed that almost two-thirds of adult internet users still claim they will not pay for content to avoid online advertising. However, the report showed that 31% of the respondents did pay for some form of online content, up by 5% compared to the same time last year.… Continue reading Paid Search To Hit $8.9 Billion In 2010

Internet protocol video services in the Asia Pacific are increasing in popularity and forecasted to rise by nearly 80% annually through 2010, with the market’s revenues predicted to reach $4.2 billion by 2010, according to a new report from In-Stat. The new Asia Pacific IP-Based Video Service Market Analysis expects China, Japan, Indian and South… Continue reading Asia Pacific To See IP Reach $4.2 Billion By 2010

Almost 12 million people in the US have access to broadband at home, however, many of those do not use the internet actively, according to a new study from Nielsen//NetRatings. In the seven months between January and August 2005, Nielsen//NetRatings show the percentage of people in the US who have access to broadband reached 42%,… Continue reading Broadband Access In The US Reaches 42%

Voice over internet protocol (VoIP) is increasing in awareness with most executives at small and medium-sized businesses claiming to have heard of the technology, however, just 6% of businesses surveyed said that they planned to put a VoIP system into operation within 12 months. According to a new survey by Harris Interactive for Hewlett Packard,… Continue reading VoIP Providers Need To Market Towards SMBs

Internet advertising revenues for the first six months of 2005 reached a new record, totalling $5.8 billion an increase of 26% compared to the same period last year, according to the latest figure from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). According to the IAB and PwC, internet advertising revenue totalled $2,985 billion for… Continue reading Record Online Adspend For First Half Of 2005