More Digital articles

Advertisers will be offered another channel to target consumers, with this week’s video games industry event, E3, showcasing a new media network that may eventually challenge television advertising expenditure. A new generation of advertising is being developed that exploits the growing networks of online gamers, providing a number of multi media forms that can be… Continue reading New Advertising Channel Poses Future Threat To TV

The broadband market in Latin America is getting back on track, aided by 2004’s relatively stable economic market and by increasing affordability, popularity and advances in internet connection speed, according to eMarketer’s new Latin America Broadband report. Commenting on the new research, Ben Macklin, a senior analyst and author of the report said: “The broadband… Continue reading Latin America Broadband Back On Track

Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners

Internet users are spending more time online than with any other media, with 35% of US respondents watching less television and nearly as many spending less time with magazines, according to a new survey by BURST! Media. Out of 2,600 web users, 60% claimed they spent more time on the internet today than a year… Continue reading Internet Consumes Most Users Time

Carat, the world’s largest independent media agency network, has forecast global advertising expenditure growth to be 4.9% in 2005, approximately in line with its previous estimation in September of 5.0% (see US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005). The media agency attributes its slight revision to the price of oil,… Continue reading Carat Predicts Global Adpsend Growth Of 4.9% In 2005

Voice over Internet Protocol (VoIP) is poised for significant growth, with a report from analysts eMarketer predicting the next two years to mark the turning point for the technology. The new VoIP: Spending and Trends report focuses on the many factors driving VoIP adoption. Steve Butler, eMarketer senior analyst and author of the report said:… Continue reading VoIP To Increase Penetration In Two Years

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

Small businesses are reported to be migrating to Voice over Internet Protocol (VoIP), being swayed by the lowering in cost of the technology and its ease of integration into the work place, according to US analyst eMarketer. The National Federation of Independent Business (NFIB) shows that 7.3% of US small businesses currently use VoIP, with… Continue reading Small Businesses Adopt VoIP

US online advertising and marketing expenditure is to predicted to reach $14.7 billion in 2005, with online advertising channels such as search engine marketing, online display adverts and email marketing continuing to become more effective, relative to traditional channels. According to a new report from Forrester Research, even though online adspend is growing at a… Continue reading US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005

US analyst, eMarketer, has released new forecasts for 2005 advertising expenditure predicting online advertising to rise by nearly 34% in 2005 to about $13 billion. Paid search is estimated to grow by 40% over the year to $5.4 billion, up from previous estimates of $4.7 billion. The success of search engines Yahoo and Google have… Continue reading Online Adspend To Hit $13 Billion In 2005