More Digital articles

The internet and online technologies are increasing in popularity with older users; with more than half those aged 55 or over claiming that the internet has given them a new lease of life, using the medium to look for love online and play games. The annual Silver Surfers Day, supported by the European Union’s social… Continue reading Internet Attracting Older Users

Financial services company, Goldman Sachs has predicted 2005 to be a bullish year for online advertising, forecasting the market to increase by 28% year on year, to reach $12.3 billion. The report, based on 2,000 surveys by market research firm Synovate, estimates that online advertising could account for 7% of total advertising expenditure by 2009,… Continue reading Goldman Sachs Predicts Online Adspend To Rise By 28% In 2005

US broadband penetration rate is no longer in the top ten, despite having the greatest number of broadband households globally, with 34.3 million at the end of 2004, according to eMarketer’s new country by country estimates. The analysts predict China to take overtake the US in terms of total broadband households, even though its current… Continue reading US Broadband Penetration Drops Out Of Top Ten

The US newspaper industry is seeing continued growth in its online counterparts, with online newspaper readership in March up by 31% year on year, according to a report for the Newspaper Association of America by Nielsen//NetRatings. Despite this strong performance, publishers are looking for ways to charge for content, with the New York Times unveiling… Continue reading US Online Newspaper Industry Continues To Grow

Advertisers will be offered another channel to target consumers, with this week’s video games industry event, E3, showcasing a new media network that may eventually challenge television advertising expenditure. A new generation of advertising is being developed that exploits the growing networks of online gamers, providing a number of multi media forms that can be… Continue reading New Advertising Channel Poses Future Threat To TV

The broadband market in Latin America is getting back on track, aided by 2004’s relatively stable economic market and by increasing affordability, popularity and advances in internet connection speed, according to eMarketer’s new Latin America Broadband report. Commenting on the new research, Ben Macklin, a senior analyst and author of the report said: “The broadband… Continue reading Latin America Broadband Back On Track

Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners

Internet users are spending more time online than with any other media, with 35% of US respondents watching less television and nearly as many spending less time with magazines, according to a new survey by BURST! Media. Out of 2,600 web users, 60% claimed they spent more time on the internet today than a year… Continue reading Internet Consumes Most Users Time

Carat, the world’s largest independent media agency network, has forecast global advertising expenditure growth to be 4.9% in 2005, approximately in line with its previous estimation in September of 5.0% (see US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005). The media agency attributes its slight revision to the price of oil,… Continue reading Carat Predicts Global Adpsend Growth Of 4.9% In 2005

Voice over Internet Protocol (VoIP) is poised for significant growth, with a report from analysts eMarketer predicting the next two years to mark the turning point for the technology. The new VoIP: Spending and Trends report focuses on the many factors driving VoIP adoption. Steve Butler, eMarketer senior analyst and author of the report said:… Continue reading VoIP To Increase Penetration In Two Years