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Advertisers and marketers are lacking confidence in measuring their web marketing according to a new study by WebTrends, with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing. WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to… Continue reading Advertisers Lack Confidence In Measuring Web Marketing

Internet advertising in the US totalled over $2.8 billion for the first quarter of 2005, resulting in the highest reported quarter in nine consecutive growth quarters. According to the latest figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Q1 2005 revenues represent a 26% increase over Q1 2004 and a 4.3% rise… Continue reading US Online Adspend Hits $2.8 Billion In Q1 2005

Japan is leading the Asia-Pacific region in the retail e-commerce division, with sales of $38.4 billion in 2004, making it roughly one-third the size of the US market, according to eMarketer’s new Asia-Pacific E-Commerce report. South Korea was shown to reach sales of $6.3 billion in 2004, with China and Taiwan tied third, each with… Continue reading Japan Leads Asia-Pacific For E-Commerce

ABC Electronic (ABCE) has unveiled research underlining the value of its verified web traffic figures in justifying online investment. The new research into the views of media owners and media buyers was conducted by Benchmark Research on behalf of ABC Electronic, and shows that verified usage figures for websites are widely recognised as an important… Continue reading ABCE Research Shows Value Of Online Audience Measurement

Interest in mobile broadband services such as radio and music downloads is increasing among younger consumers, with enthusiasm for commercial free radio the strongest, followed by music downloading and mobile television. New research from The Management Network Group (TMNG) shows that, out of 1,000 US online consumers surveyed between the ages of 13 and 34,… Continue reading Younger Generation Gain Interest In Broadband Mobile Services

The internet and online technologies are increasing in popularity with older users; with more than half those aged 55 or over claiming that the internet has given them a new lease of life, using the medium to look for love online and play games. The annual Silver Surfers Day, supported by the European Union’s social… Continue reading Internet Attracting Older Users

Voice-over-Internet-Protocol (VoIP) subscribers in the US are predicted to exceed 4.1 million by the end of 2005, generating over $1 billion in gross revenues, according to the latest data from TeleGeography Research. The recent advances in the technology has increased its popularity, with stunning growth resulting from VoIP’s capability of replacing home phone services of… Continue reading VoIP To Exceed 4.1 Million By End Of 2005

Financial services company, Goldman Sachs has predicted 2005 to be a bullish year for online advertising, forecasting the market to increase by 28% year on year, to reach $12.3 billion. The report, based on 2,000 surveys by market research firm Synovate, estimates that online advertising could account for 7% of total advertising expenditure by 2009,… Continue reading Goldman Sachs Predicts Online Adspend To Rise By 28% In 2005

US broadband penetration rate is no longer in the top ten, despite having the greatest number of broadband households globally, with 34.3 million at the end of 2004, according to eMarketer’s new country by country estimates. The analysts predict China to take overtake the US in terms of total broadband households, even though its current… Continue reading US Broadband Penetration Drops Out Of Top Ten

The US newspaper industry is seeing continued growth in its online counterparts, with online newspaper readership in March up by 31% year on year, according to a report for the Newspaper Association of America by Nielsen//NetRatings. Despite this strong performance, publishers are looking for ways to charge for content, with the New York Times unveiling… Continue reading US Online Newspaper Industry Continues To Grow