Richard Nicholls analyses the Future Foundation’s Spring 2012 research into mobile payments and the “cashless society”…
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Smartphones and tablets are increasing user interaction with ads, according to a recent study by the Interactive Advertising Bureau (IAB).Almost half (47%) of tablet owners and a quarter of smartphone users interact with ads at least once per week, with the vast majority likely to take action (89% and 80% respectively).Actions included receiving a coupon… Continue reading Mobile devices are crucial to brand interaction
MediaTel Group is launching its first Connected Consumer Awards, also as known as ‘The Connies’, to celebrate pioneering new advertising and commercial opportunities powered by innovation in the connected TV industry.
A YouGov survey published by Interxion has revealed that around 20% will watch the Olympics online, around a third of those who intend to view the Games on a more traditional TV platform.
By 2016 around 40% of global mobile users will subscribe to mobile broadband, compared to 15% currently, which could cause revenues to soar to nearly $100 billion, according to Infonetics Research.
The Guardian and Observer made a loss of £44.2 million last year and will be downsized in order to save around £7 million in editorial expenditure. Alan Rusbridger, editor-in-chief of the Guardian and executive editor of the Observer said that the newspaper group needed to become “smaller”.
Sky’s launch of Now TV, the on-demand video service which is set to include Sky TV programming later this year, constitutes a further example of a change of strategy at BSkyB.
It was a case of unlucky Friday 13 for the Sun as sales dropped by 135,000 due to the combination of a “wrapped” front cover, the first in the newspaper’s history, and a recent 10p price rise.
Earlier today Marissa Meyer was announced as the new CEO and president of Yahoo, bringing the 37-year-old’s 13 years of service with Google to an end.
Research by IBISWorld has concluded that TV advertising is becoming less enticing due to audience fragmentation brought about by recent technological developments.