The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace
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There is one name on the lips of bitter Irish people all across the globe this morning and that name is Fernando Torres.
Speaking at MediaTel Group’s Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.
Speaking at MediaTel Group’s Media Playground event, Stephen Poole, multi-platform group sales controller at ITV, said the broadcaster is looking to add ITV Player on to smart and connected TVs.
Last night’s Euro 2012 coverage suffered the Judgement of Solomon and was once again split between the two main stations, after an ITV-only night on Monday. Tuesday brought Group D’s second round of matches with things kicking off at the Arena Lviv in Western Ukraine.The Denmark v Portugal game started off at 5pm on ITV… Continue reading TV Overnights: Netherlands v Germany peaks at 10.8m
Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile…
BT will broadcast 38 Premier League games for each of the seasons, while BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season.
Tuesday night saw ITV take full reign of the Euro 2012 Group A games with Matt Smith (not the 11th Doctor) kicking off analysis at 4:30pm. 3.7 million viewers watched the entire two and a half hour coverage with the first match, Greece v Czech Republic, starting at 5pm.The Czech team spent little time showing… Continue reading TV Overnights: EastEnders beats ITV’s Euro 2012 coverage
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.