Monday brought another round of Euro 2012 games with Group D stepping into the spotlight. First up was the match the country has really been waiting for, as England faced-off against France live from glamorous Donetsk in Eastern Ukraine. Adrian Chiles brought us pre-match commentary for France v England an hour beforehand at 4pm on… Continue reading TV Overnights: A peak of 14.7m viewers watch first England game of Euro 2012
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Bundles of numbers (see report link below for detail) and some interesting thoughts on how the media sector might shape up and evolve in the annual PwC report.
In an interview for futurescape, Anthony Rose, CTO of Zeebox, revealed that the social TV company is launching a second screen Euro 2012 proposition, with real-time voting, as well as a ‘Be The Ref’ widget.
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
The popularity of the 2012 UEFA European Football Championship was in no doubt this weekend as the tournament provided the biggest number of viewers for both BBC and ITV.
The completion of DMGT’s merger with online property site Zoopla following OFT clearance is a sign of strategically repositioning the group towards growth, according to Investec.
Informa Telecoms & Media claims that European net TV advertising revenues will increase by 5.4% in 2012 to €32.4 billion.
Amazon is currently working on its ad business and is thought to be building its own bidder to be sold to trading desks as a competitor to services such as Invite
Latest research from the Strategy Analytics Digital Home Observatory (DHO) service claims that many smart TV owners are frustrated by slow user interfaces and complex registrations processes.
The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.