National newspapers are providing greater transparency to their circulation data as of today – a move welcomed by media agencies.
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A fairly non-remarkable month was dominated once again by the battle of the two major reality shows. Coming out on top was BBC One’s The Voice UK, with the 14 April episode proving to be the most-watched single edition of the month with just under 12 million viewers.
InMobi, the largest independent mobile advertising network, and Mobext, the mobile marketing network of Havas Digital, released the results of their global consumer research, The Role of Tablets in the Consumer Sales Journey, at an event in London this morning.
BT’s wholesale fibre broadband service is now available to ten million premises across the UK. The company was due to pass that milestone by the end of 2012.
The top shows of Wednesday night offered an equal balance of scripted drama, ‘reality’ television & sport with Britain’s Got Talent securing 8.9m
Raymond Snoddy says ITV and RTL’s latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times…
Digital consultancy Digital Tomorrow Today has announced the launch of BirdSong for Twitter, the first iteration of its social media insight platform, which provides brands and planners with social media data.
Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer…
ITV’s chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen’s Jubilee and the Euro 2012s.
Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
