National sports radio station TEAMtalk 252 has signed a 12-month marketing deal with the Daily Star.The deal, which begins this month to coincide with TEAMtalk’s consumer marketing campaign, will see the station’s presenters write sports-orientated columns for the Daily Star. TEAMtalk’s weekday morning presenter Jamie Broadbent will write a branded Monday morning column entitled Its… Continue reading TEAMtalk Secures Marketing Deal With Daily Star
Following the financial crisis at Kirch Gruppe (see Kirch Sell Off Begins), the German government is to step in in order to protect the German football league from insolvency. In a situation eerily similar to the collapse of ITV Digital and the repercussions for the English league, KirchMedia is unable to honour payments due to… Continue reading German Government Will Step In To Save Football League
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association. UK Press Forecasts From The Advertising Association Total National Newspapers Regional Newspapers Consumer Mags Business Mags 2002 Q1 -10.0 -15.8 -2.0 -3.3 -18.4 Q2 0.5 2.3 1.2… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA
Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in yesterday’s media market. Shares rose 8.33% to close at £3.57˝p, an increase of 27˝p on the day before.Carlton and Granada, which are negotiating the future… Continue reading Sharewatch
Spending on eBusiness technology will drop from an average of 3.5% of revenue in 2001 to 3% in 2002 according to Forrester. The researcher surveyed 900 firms globally and found that average 2002 eBusiness technology budgets are $29 million compared with $41 million in 2001. “Most companies will curb the number and types of technology… Continue reading eBusiness Spending Will Fall In 2002, Says Forrester
Carlton and Granada, which are facing the prospect of legal action from the Football league if they fail to honour the debts of their troubled pay-TV platform ITV Digital (see League Set To Sue Carlton And Granada), saw shares fall yesterday. Carlton was down 0.74% to close at £2.70, while Granada slipped 1.25% to finish… Continue reading Sharewatch
Emap is to promote the launch of its new weekly celebrity title for teens, previously codenamed “Monkey” but revealed as Sneak (see Emap To Launch New Teen Weekly), via a sampler edition distributed free with copies of J17 and Smash Hits.The 36 page sampler will go into the 12 April issue of J17 and the… Continue reading Emap Teen Titles To Aid Sneak Launch
The Government is failing in its attempt to transfer all of its services online by 2005, according to a report by public spending body, the National Audit Office (NAO).An investigation by the NAO has found that just over half of the Government’s 524 services are currently available online. However, most only provide basic information, with… Continue reading E-Government Initiative Fails To Take Off
The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian, which saw a 22.2% increase.… Continue reading NRS National Newspaper Round-Up – February 2002
